Chameleon Collective embarked on a methodical and expansive analysis to tackle the challenge. Delving deep, we identified a myriad of sectors ripe for our client's digital-first approach, pinpointed viable distribution channels, and systematically categorized them using key valuation criteria. Prioritising sectors based on strategic importance, we cultivated relationships with top-tier potential partners and then adeptly maneuvered into negotiation phases, with an overarching goal of crafting mutually beneficial contracts.