Financial Services

Key Partnership for Growth

After securing $50M in Series C funding, Super had presence in only one channel, Real Estate.

Super Home, Inc

Key Partnership for Growth

The Client

Super (Hellosuper.Com)
Company
Super (Hellosuper.Com)
Industry
Consumer Services
Headquarters
San Francisco, united states
Employees
201-500

About Super (Hellosuper.Com)

com) is a technology-enabled home warranty company offering subscription-based care for homeowners' appliances and systems. They position themselves as a modernized alternative to traditional home warranties, emphasizing predictable costs, vetted service technicians, and robust technology.

The Challenge

After securing $50M in Series C funding, Super had presence in only one channel, Real Estate. The pivotal challenge? Crafting a partnership strategy that would holistically address the Homebuyer/ Homeowner's journey.

Our Approach

Chameleon Collective embarked on a methodical and expansive analysis to tackle the challenge. Delving deep, we identified a myriad of sectors ripe for our client's digital-first approach, pinpointed viable distribution channels, and systematically categorized them using key valuation criteria. Prioritizing sectors based on strategic importance, we cultivated relationships with top-tier potential partners and then adeptly maneuvered into negotiation phases, with an overarching goal of crafting mutually beneficial contracts.

The Impact

The result? Our endeavors culminated in the signing of multiple distribution partnerships, paving the way for access to millions of potential new subscribers. This strategic move promises to catalyze a nearly eight-figure boost in annual revenue, setting Super on an accelerated path to dramatically expand enterprise value.

The Work

The Team

The Chameleons who delivered this engagement.

Practice Areas

Sales Strategy

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