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Wholesale & Distribution

On Track for 70% Marketplace Revenue Growth

Listing, content, and ads put Head Country on track for 70% year-over-year marketplace growth.

OWS dba Head Country

Product Sales on Third-Party Marketplace

The Client

Head Country Food Products, Inc.
Company
Head Country Food Products, Inc.
Website
headcountry.com
Industry
Food Production
Headquarters
united states
Employees
11-50

About Head Country Food Products

Head Country is a 77-year-old family-owned BBQ sauce and seasonings company founded in Oklahoma in 1947. They manufacture and distribute BBQ sauces, seasonings, marinades, and meal solutions across the United States, with their Original BBQ Sauce serving as their flagship product.

The Challenge

OWS Foods manages multiple brands, each needing distinct marketplace support, especially on Amazon and Walmart. One of them, Head Country, was moving away from direct-to-consumer selling on its own site. The challenge was twofold: grow Head Country's sales on third-party marketplaces, and bring clarity and structure to managing the brand and its internal team.

Our Approach

Chameleon Collective started with a deep dive into Head Country's marketplace presence to diagnose where the brand stood, then built a strategic roadmap for its specific challenges. We executed against that plan with content creation, listing optimisation, and paid advertising under advisory leadership. We also partnered closely with Head Country's internal team to surface and address operational bottlenecks so progress wasn't held back.

The Impact

The work drove rapid year-over-year growth for Head Country. By early August, the brand had already passed its full-year 2022 revenue targets on Amazon, putting it on track for a 70% year-over-year revenue surge. The results strengthened our standing within OWS Foods and led to work with other brands in the company's portfolio.

The Work

70%

year-over-year revenue surge on Amazon

Featured Expert

The Chameleon who led this engagement.

Matthew Obendorf

Marketplace Manager

Matthew Obendorf

View profile
Client Quote

“Chameleon Collective was instrumental in the complete overhaul of the Head Country business on both Amazon and Walmart, with marketplace revenue for the brand on track for unprecedented YoY growth. As a result of this transformational work, coupled with the strong and trusted relationship we've built with both Cate and Matt, OWS Foods has requested their services for additional brands within its portfolio and looks forward to our ongoing partnership.”

Practice Areas

Marketing CopyContent StrategyMarketing MaterialsMarketing Automation

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