Reimagining a Retail Legacy in a Digital Age

Upon the dawn of new ownership, Chameleon Collective was summoned to craft a visionary path forward. Recognising the need for a radical change, we steered New York & Company's metamorphosis from a traditional brick and mortar model to a dynamic e-commerce powerhouse. The journey commenced with our proprietary CLEAR assessment, shining light on myriad marketing potentialities-from CRM intricacies to performance marketing nuances. Harnessing these insights, we navigated Saadia Group's digital transition with precision. This involved cherry-picking stellar talent, streamlining agency collaborations, and embedding time-tested marketing methodologies.

The transformation over the subsequent two years was nothing short of remarkable. New York & Company's digital marketing ecosystem flourished. The fruits of our labour were evident: marketing campaigns propelled a 10% spike in incremental revenue, juxtaposed against a 24% drop in marketing expenditures. The outcome? A striking 36% plunge in incremental cost per order and a commendable 43% surge in incremental ROAS.