Partner

Daniel Pahl

Sr. Growth Marketing Leader

6Case studies

26+Clients served

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About

Daniel Pahl is a VP of digital marketing with over 20 years of experience in developing and implementing results-driven consumer acquisition strategies to support growth initiatives for start-ups and global Fortune 500 companies alike. He has worked in-house for notable companies such as TechStyle Fashion Group, with 165+M in annual marketing spend and eBay. Daniel has worked in businesses ranging from 20 million to over 1 billion in annual revenue. He built marketing teams in Europe, especially Germany, and the United States. Daniel and his teams have scaled revenue for TechStyle Fashion Group from $300 million in 2014 to over 1 billion in 2020. In the Chameleon Collective, Daniel serves as an interim growth marketing leader to companies such as Honeylove, offering guidance on growth marketing strategies to the executive leadership team. Daniel focuses on helping brands to balance their marketing channel portfolios, recruiting, attribution and overall acquisition strategy. Daniel is bilingual, speaks English and German.

Works acrossNL · US

How Daniel helps

The roles Daniel steps into. Select one to see how they work in it.

Role

Sr. Growth Marketing Leader

Selected work in this role

Interim VP of Growth at Good American, LLC
Lead all growth marketing initiatives as interim VP of Growth for the iconic denim brand, including paid search, social, affiliates, native and more. Helped to hire and onboard full time hire.
Growth Marketing Efficiency at Sunbasket
Supported healthy meal kit subscription pioneer to improve efficiency for all growth marketing channels. Onboarded additional vendors for tech marketing stack.
Growth Marketing Support at Honeylove Sculptwear, Inc.
Growth marketing support to scale business after COVID impact in 2020. Scaled business 3x with increased efficiency and improved paid social media and paid search marketing.

Focus areas

digital marketingconsumer acquisitiongrowth strategy

Selected clients

Case studies

Retail & eCommerce

Vera Bradley 3-year strategic plan

Vera Bradley, a renowned women's accessories brand, faced multiple challenges during a multi-year engagement. With a new CMO at the helm, the brand needed to develop a visionary strategy for financial success, customer acquisition, retention, and brand revitalization. Complicating matters was the abrupt departure of their digital marketing leader, and the brand's reliance on face mask sales in 2020-2021, which posed a challenge as mask demand waned in 2022.Chameleon Collective approached the situation by deeply understanding Vera Bradley's culture and needs. Working closely with the CMO, they led a large marketing team in crafting a 3-year strategic plan. This involved setting specific KPIs, aligning cross-functional teams, and creating an integrated marketing calendar. The focus extended to coaching the emerging digital leader, introducing best practices, and ensuring a consumer-centric marketing model.Chameleon Collective's Brand Director played a crucial role in clarifying roles and responsibilities, fostering inter-departmental communication, and guiding every team member through a transition. The strategy went beyond consultancy, providing insights for critical evaluation and introducing avant-garde vendors. The result was a robust process document, empowering the organization to operate independently.The recruitment team assisted Vera Bradley in transitioning to an internal agency model by identifying culturally attuned talent. The impact was significant, as Chameleon Collective's approach culminated in a comprehensive 3-year strategic plan, reversing online revenue decline, and empowering Vera Bradley to offer a richer, consumer-centric experience. The internally-promoted digital leader quickly advanced to a directorial position, leading to an extension of Chameleon Collective's engagement.The success was not only measured in financial terms but also in the brand's ability to provide a more consumer-centric experience. Chameleon Collective's work fortified Vera Bradley's growth trajectory, ensuring sustained customer engagement, brand resurgence, and overall success.

Experience

Interim VP of Growth Marketing (Consultant) at The Children's Place
VP of Growth - Partner at Chameleon Collective
Growth Marketing Consultant (Maternity Leave Coverage) at Darn Tough Vermont®
Growth Marketing Consultant at Brooklinen
Interim VP of Growth Marketing at D.S. & DURGA
Interim VP of Ecommerce (Consultant)

Expertise

Facebook AdvertisingGoogle Ad ManagerYouTube MarketingAttribution ModelingSearch Engine MarketingAffiliate MarketingAdvertising CampaignsSearch AdvertisingWebsite AuditWebsite MetricsGrowth StrategiesMarketing Analytics+18 more