Carla Funari
Interim Marketing Operations & Strategic Alignment Leader
About
Carla is a marketing operations and strategic alignment leader who helps high-growth teams bring clarity, structure, and momentum to complex initiatives. With deep experience spanning consumer brands, digital-first retailers, startups, and SaaS platforms, she combines big-company rigor with small-company speed to help organizations focus, prioritize, and execute. She has partnered with CEOs, founders, and marketing leaders to design and facilitate planning cycles, run cross-functional alignment processes, lead multi-agency RFPs, and develop executive-ready communications that drive clarity and decision-making. Carla’s background in marketing strategy, analytics, and program leadership allows her to bridge the gap between vision and execution, creating systems and processes that help teams move faster with less noise. Known for her calm clarity and ability to translate chaos into crisp, actionable frameworks, Carla is often brought in to lead operational readiness, OKR and planning cycles, organizational communication, and cross-functional marketing initiatives. She brings a hands-on, no-ego approach grounded in operational excellence, strategic thinking, and a talent for getting teams aligned quickly.
How Carla helps
The roles Carla steps into. Select one to see how they work in it.
Interim Marketing Operations & Strategic Alignment Leader
Carla is a marketing operations and strategic alignment leader who helps high-growth teams bring clarity, structure, and momentum to complex initiatives. With deep experience spanning consumer brands, digital-first retailers, startups, and SaaS platforms, she combines big-company rigor with small-company speed to help organizations focus, prioritize, and execute. She has partnered with CEOs, founders, and marketing leaders to design and facilitate planning cycles, run cross-functional alignment processes, lead multi-agency RFPs, and develop executive-ready communications that drive clarity and decision-making. Carla’s background in marketing strategy, analytics, and program leadership allows her to bridge the gap between vision and execution, creating systems and processes that help teams move faster with less noise. Known for her calm clarity and ability to translate chaos into crisp, actionable frameworks, Carla is often brought in to lead operational readiness, OKR and planning cycles, organizational communication, and cross-functional marketing initiatives. She brings a hands-on, no-ego approach grounded in operational excellence, strategic thinking, and a talent for getting teams aligned quickly.
Selected work in this role
Fractional CMO at Property Atlas
Developing and leading foundational marketing strategy, planning, and operational systems for a start-up real estate SaaS platform.
Interim Marketing Leader | Strategy and Growth at Janie and Jack
Partnered with CEO of this growth-stage children's apparel brand on a 3-year long-range plan, aligning bottoms-up modeling with top-down targets.
Head of Business Strategy and Consumer Insights at Gap
Partnered with CEO to refresh brand strategy and positioning for a major US value retailer using customer segmentation, ethnographies and research.
Focus areas
Selected clients
Experience
Janie and Jack
- Competitive Positioning Study
- Interim Marketing Leader | Strategy and Growth
Blink Fitness
- Brand Image and Price Positioning
- Interim Head of Brand Marketing
Product and Customer Analysis at Hairstory
Head of Business Strategy and Consumer Insights at Gap
Customer Behavior and Analytics at Modern Citizen
Expertise
Work With
Carla
Interested in bringing Carla onto your transformation? Let’s start the conversation.
