Healthcare & Life Sciences
38% More Bookings at a Lower Cost
A paid media overhaul grows Oula's patient bookings 38% while cutting cost per booking 12%.
Oula
The Client
- Company
- Oula
- Website
- oulahealth.com
- Industry
- Hospital & Health Care
- Headquarters
- united states
- Employees
- 51-100
About Oula
Oula is a modern maternity and women's healthcare provider operating physical clinics in NYC and Connecticut, combining midwife-led care with board-certified OBGYNs in a collaborative model. They've delivered 3,000+ babies since inception and accept 30+ insurance plans, positioning themselves as a premium yet accessible alternative to traditional OB…
The Challenge
Oula Health, a modern maternity center with clinics in Brooklyn and Manhattan, hit a growth plateau while trying to bring in new patients. Without in-house expertise and unhappy with its agency, Oula hired Chameleon Collective to take over the strategy and management of its Google and Meta ad accounts.
Our Approach
Our goal was to optimize and scale Oula's paid media, starting with Google and Meta. We began with a deep-dive audit of the existing campaigns, reviewing performance history and creative, checking conversion tracking, and confirming the accounts followed best practices. The audit made clear a strategy shift was needed. We restructured the campaigns, added new non-brand keywords, fixed conversion tracking issues, cut wasteful spend, updated ad copy and creative, and gave landing page CRO recommendations. We also worked with Oula to set up a creative A/B testing cadence in Meta to find the best mix of images, video, and copy.
The Impact
Since Chameleon Collective took over Oula's paid media, the clinic has seen a 38% increase in patient bookings and a 12% decrease in cost per booking, while ad spend has scaled steadily over several months.
The Work
38%
increase in patient bookings
12%
lower cost per booking
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Instagram MarketingSearch Engine OptimizationMedia Strategy