Recruiting An In-house Agency & Marketing Team

The Client

Company: Vera Bradley
Website: verabradley.com
Industry: Apparel & Fashion
Headquarters: roanoke, united states
Employees: 1000-2000

About Vera Bradley

Vera Bradley is a leading designer and retailer of women's handbags, luggage, and travel accessories, offering stylish and functional products that cater to women's everyday adventures. Established in 1982, the brand promotes self-expression through its bold designs and vibrant patterns, improving the lives of women while being committed to philanthropy…

The Challenge

Vera Bradley, a brand with a loyal and passionate consumer base, wanted to offer enhanced experiences to its customers. To do that, it aimed to optimize its in-house expertise and reduce its dependency on external agencies, which meant shifting to an in-house agency model. The change brought challenges, especially recruiting candidates open to relocating to Fort Wayne, IN, and fitting the brand's unique culture.

Our Approach

Chameleon Collective's Internal Agency team partnered with Vera Bradley to pioneer the shift to an in-house agency model, aligning closely with the brand's objectives and values for a full understanding of its needs. Our recruitment team worked to assemble a strong team to support the new model. As the relationship deepened, Vera Bradley engaged us for critical recruitment drives, including placements for Brand Director, Product Manager, Channel Director, and Retail Store Manager.

The Impact

The collaboration led to successful placements since 2019, smoothing Vera Bradley's shift to the in-house agency model. That allowed the brand to make the most of its in-house talent and enrich the experiences it offered its loyal customers. The work affirmed Chameleon Collective's expertise in strengthening brands' commerce strategies and internal teams.

Staffing Vera Bradley's In-House Agency

The Challenge

Our Approach

The Impact

The Work

Featured Expert

Practice Areas