Retail Industry White Paper

The Client

Company: Commercenext
Website: commercenext.com
Industry: Retail
Headquarters: united states
Employees: 11-50

About Commercenext

CommerceNext is a specialized events and community platform serving retail and DTC brand marketers, operating as part of CloserStill Media's global ecommerce event portfolio. They run the flagship Growth Show conference in NYC (June 2026), plus year-round webinars, in-market dinners, and niche events like the Post-Purchase Forum, positioning themselves as…

The Challenge

The CommerceNext benchmarking study, sponsored by Oracle, set out to capture the priorities of top marketing executives in eCommerce. CommerceNext needed a partner that could handle everything from research design to data analysis to media outreach.

Our Approach

Chameleon Collective developed the inaugural research study, How Leading eCommerce Retailers and Direct-to-Consumer Brands Are Investing in Digital. We crafted the methodology, ran survey development and interviews, analyzed the data, and shaped the findings into a report through copywriting and design. We then built the go-to-market plan for launch, including PR strategy and execution, content, design, and website development, so the insights reached the right audience.

The Impact

The report was downloaded hundreds of times by retail and eCommerce executives, presented by Oracle at the CommerceNext Growth Show, and featured in over 25 media outlets including eMarketer, Ad Age, PRWeek, Marketing Dive, Media Post, Forbes, Fortune, and CNBC. The coverage validated the report's value and gave eCommerce marketing leaders insight to guide their investment decisions.

A Benchmarking Study Featured in 25+ Outlets

The Challenge

Our Approach

The Impact

The Work

The Team

Practice Areas