FlyKitt - Packaging Redesign for Travel Usability

Overview

FlyKitt is a jet lag solution designed for long-haul travel. As part of a broader brand update, I led a packaging redesign focused on improving clarity, legibility, and real-world usability while aligning the product with the new visual direction.

The Challenge

Translate updated brand direction into a cohesive packaging system
Improve readability in low-light flight environments
Enhance capsule identification without increasing visual complexity

Strategic Insight

Travelers often use FlyKitt in dim cabin lighting, where subtle color differences and small labels can become difficult to distinguish. The packaging needed to reflect the updated brand while performing better in real-world travel conditions. The goal was to modernize the system visually while strengthening functional clarity.

Strategic Decisions

Applied the updated brand identity to the packaging system
Introduced a lighter, higher-contrast color palette optimized for low-light visibility
Retained recognizable color cues while adding clearer function-based callouts
Refined hierarchy to prioritize clarity and ease of use

Execution

Redesigned primary packaging to align with new brand standards
Enhanced capsule labeling system for quicker differentiation
Prepared production-ready files aligned with compliance requirements

Outcome

Improved usability during nighttime travel
Successfully aligned packaging with updated brand identity
Delivered a clearer, more cohesive system built to scale

The Client

Flykitt

Company: Flykitt
Website: flykitt.com
Headquarters: US

About Flykitt

Flykitt is a DTC health tech company that sells an all-in-one system to eliminate jet lag and travel fatigue for frequent travelers. The company combines physical supplement kits with an AI-powered app that creates personalized travel health plans based on individual trips, developed from research with Navy SEALs and fighter pilots.

The Challenge

FlyKitt, a jet lag solution for long-haul travel, needed to translate an updated brand direction into a cohesive packaging system. Travelers often used the product in dim cabin lighting, where subtle color differences and small labels became difficult to distinguish. The packaging required improved readability in low-light flight environments and enhanced capsule identification without increasing visual complexity.

Our Approach

Chameleon Collective led a packaging redesign that applied the updated brand identity to the packaging system and introduced a lighter, higher-contrast color palette optimized for low-light visibility. The team retained recognizable color cues while adding clearer function-based callouts and refined hierarchy to prioritize clarity and ease of use. The redesign enhanced the capsule labeling system for quicker differentiation and prepared production-ready files aligned with compliance requirements.

The Impact

I mproved usability during nighttime travel Successfully aligned packaging with updated brand identity Delivered a clearer, more cohesive system built to scale

Featured Expert

The Chameleon who led this engagement.

Brand Identity & Visual Systems Lead

Adam Lorber

View profile