FlyKitt - Packaging Redesign for Travel Usability
Improved low-light readability and capsule identification while aligning packaging with updated brand identity.
Overview
Overview
FlyKitt is a jet lag solution designed for long-haul travel. As part of a broader brand update, I led a packaging redesign focused on improving clarity, legibility, and real-world usability while aligning the product with the new visual direction.
The Challenge
- Translate updated brand direction into a cohesive packaging system
- Improve readability in low-light flight environments
- Enhance capsule identification without increasing visual complexity
Strategic Insight
Travelers often use FlyKitt in dim cabin lighting, where subtle color differences and small labels can become difficult to distinguish. The packaging needed to reflect the updated brand while performing better in real-world travel conditions. The goal was to modernize the system visually while strengthening functional clarity.
Strategic Decisions
- Applied the updated brand identity to the packaging system
- Introduced a lighter, higher-contrast color palette optimized for low-light visibility
- Retained recognizable color cues while adding clearer function-based callouts
- Refined hierarchy to prioritize clarity and ease of use
Execution
- Redesigned primary packaging to align with new brand standards
- Enhanced capsule labeling system for quicker differentiation
- Prepared production-ready files aligned with compliance requirements
Outcome
- Improved usability during nighttime travel
- Successfully aligned packaging with updated brand identity
- Delivered a clearer, more cohesive system built to scale
The Challenge
FlyKitt, a jet lag solution for long-haul travel, needed to translate an updated brand direction into a cohesive packaging system. Travelers often used the product in dim cabin lighting, where subtle color differences and small labels became difficult to distinguish. The packaging required improved readability in low-light flight environments and enhanced capsule identification without increasing visual complexity.
