FlyKitt - Packaging Redesign for Travel Usability

Overview

FlyKitt is a jet lag solution designed for long-haul travel. As part of a broader brand update, I led a packaging redesign focused on improving clarity, legibility, and real-world usability while aligning the product with the new visual direction.

The Challenge

• Translate updated brand direction into a cohesive packaging system
• Improve readability in low-light flight environments
• Enhance capsule identification without increasing visual complexity

Strategic Insight

Travelers often use FlyKitt in dim cabin lighting, where subtle colour differences and small labels can become difficult to distinguish. The packaging needed to reflect the updated brand while performing better in real-world travel conditions. The goal was to modernise the system visually while strengthening functional clarity.

Strategic Decisions

• Applied the updated brand identity to the packaging system
• Introduced a lighter, higher-contrast colour palette optimised for low-light visibility
• Retained recognizable colour cues while adding clearer function-based callouts
• Refined hierarchy to prioritise clarity and ease of use

Execution

• Redesigned primary packaging to align with new brand standards
• Enhanced capsule labelling system for quicker differentiation
• Prepared production-ready files aligned with compliance requirements

Outcome

• Improved usability during nighttime travel
• Successfully aligned packaging with updated brand identity
• Delivered a clearer, more cohesive system built to scale