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All case studies

Freddie Laker

Case studies delivered through Chameleon Collective.

Global Retail Sell In

Consumer Goods (CPG)

Global Retail Sell In

New sell-in decks reposition Polaroid as a contemporary, dependable retail partner against rivals like Fuji.

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Product Repositioning and Launch

Consumer Goods (CPG)

Product Repositioning and Launch

Repositioned Polaroid's smallest camera with 'Go Create' storytelling; product sold out within 48 hours of pre-sale.

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Brand Storytelling

Consumer Goods (CPG)

Brand Storytelling

Consumer research yields Polaroid's "We are what we create" narrative, launched with the Polaroid Go.

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In-House Agency & Processes

Consumer Goods (CPG)

In-House Agency & Processes

Interim leaders and a new in-house agency stabilize Polaroid's team and sell out its first launches.

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Business Transformation of Polaroid

Consumer Goods (CPG)

Business Transformation of Polaroid

Chameleon's CLEAR process and interim leadership steady Polaroid's at-risk marketing during its revival.

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Streamline Sales Process

Healthcare & Life Sciences

Streamline Sales Process

The pharmacy landscape is increasingly competitive, with organisations contending for market share.

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Mielle Organics growth strategy & acquisition

Consumer Goods (CPG)

Mielle Organics growth strategy & acquisition

Interim CMO leadership drove revenue growth, media presence, and subscriber engagement, positioning the brand for acquisition by an industry giant.

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Voyager Business Transformation

Financial Services

Voyager Business Transformation

An interim CMO unifies Voyager's brand, app, and pre-launch marketing for a 200% engagement surge.

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SwipeClock Business Transformation

Technology & Software

SwipeClock Business Transformation

A three-phase transformation takes SwipeClock to seven-figure Direct SaaS revenue in eight months.

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Content Development

Technology & Software

Content Development

Professional writers translate Tangem's complex blockchain tech into clear, engaging brand content.

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Customer Journey Mapping

Consumer Goods (CPG)

Customer Journey Mapping

Bugaboo was primarily a promotional, product launch marketing organisation.

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Bugaboo's digital transformation

Consumer Goods (CPG)

Bugaboo's digital transformation

Chameleon gives Bugaboo a full digital makeover, turning sporadic launches into an always-on brand and standing up its in-house studio.

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Digital Transformation

Consumer Goods (CPG)

Digital Transformation

Chameleon places an interim Chief Digital Officer at Bugaboo, rebuilding its digital organisation in under a year.

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Digital Marketing

Consumer Goods (CPG)

Digital Marketing

MISSION, a leader in athletic apparel and cooling accessories, sought to launch a new apparel line alongside their acclaimed cooling products.

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Digital Potential Post-Bankruptcy

Retail & eCommerce

Digital Potential Post-Bankruptcy

Doubled organic search traffic and revenue in 45 days while overhauling CRM, paid media, and backend systems.

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Francesca's Business Transformation

Retail & eCommerce

Francesca's Business Transformation

Emerging from bankruptcy, Francesca's, a renowned fast fashion brand, stood at a crossroads.

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B2C Commerce

Consumer Goods (CPG)

B2C Commerce

Led six-month transition to direct-to-consumer model with refreshed website, Amazon expansion, and brand awareness event.

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Big Swing Set Project

Consumer Goods (CPG)

Big Swing Set Project

Event drove highest single-day ecommerce sales for Backyard Discovery plus national media coverage including USA Today and SI.com.

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Breeze Business Transformation

Transportation & Logistics

Breeze Business Transformation

Chameleon embeds an interim guest-experience team at Breeze Airways, building its design system and lifting NPS and conversion.

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Pre-Launch Campaign

Financial Services

Pre-Launch Campaign

A viral, ban-proof acquisition campaign hits 200% of Voyager's pre-launch waitlist target.

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Amazon Strategy

Consumer Goods (CPG)

Amazon Strategy

Drove 950% Amazon sales growth in one year through hyper-targeted keyword strategy and optimised paid campaigns.

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Backyard Discovery SEO & Amazon optimisation

Consumer Goods (CPG)

Backyard Discovery SEO & Amazon optimisation

Our client, a significant player in e-commerce, was aiming to significantly grow their business.

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E-Commerce Site

Consumer Goods (CPG)

E-Commerce Site

Chameleon designs the UI, UX, and art direction for the Adidas watches e-commerce site alongside Nixon.

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eCommerce Marketing

Consumer Goods (CPG)

eCommerce Marketing

Backyard Discovery, a renowned provider of outdoor leisure products, was navigating a pivotal shift in their sales strategy.

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Cannabis Dispensary Software Launch

Technology & Software

Cannabis Dispensary Software Launch

Chameleon brands and launches ezGreen's compliant cannabis POS, building a B2B site and go-to-market for dispensary owners.

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Snap Finance digital transformation & ABM

Financial Services

Snap Finance digital transformation & ABM

An interim CMO and ABM strategy reform Snap Finance's digital presence and B2B pipeline.

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Digital Product Design

Financial Services

Digital Product Design

Chameleon designs Voyager's native iOS app to make crypto trading intuitive for online investors.

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Holistic Marketing Strategy

Consumer Goods (CPG)

Holistic Marketing Strategy

Chameleon audits Country Meats end to end and maps a segmentation, content, UX, and email plan to restart growth.

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Digital Marketing & Ecommerce

Consumer Goods (CPG)

Digital Marketing & Ecommerce

Backyard Discovery, a renowned manufacturer of high-quality outdoor leisure products, predominantly operated through wholesale channels.

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SEO Transformation: Encompass's Organic Surge

Retail & eCommerce

SEO Transformation: Encompass's Organic Surge

Encompass was seeing consistent decline in organic traffic and sales for one of its prominent appliance parts brands.

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Brand Identity & Platform

Financial Services

Brand Identity & Platform

Chameleon builds Voyager a brand that blends old-finance trust with fintech energy for crypto.

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Brand Awareness

Technology & Software

Brand Awareness

Multi-channel strategy drove 80% traffic increase, 181% direct user growth, and $85K media value for AI platform.

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Performance Marketing

Human & Personal Services

Performance Marketing

Chameleon reworks Blink Fitness's performance marketing during Covid, lifting digital membership joins 14% while cutting cost per

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B2B & B2C Websites

Technology & Software

B2B & B2C Websites

In under six weeks, Chameleon builds Tangem's commerce and B2B sites and redesigns its crypto card.

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Bugaboo digital transformation & eCommerce lift

Consumer Goods (CPG)

Bugaboo digital transformation & eCommerce lift

Bain Capital brings in a Chameleon interim leader to redefine Bugaboo's digital strategy and lift website revenue and conversion.

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