Pioneering Change: Creating scalable Healthcare MSO for Hidden Harbor
Built a scalable marketing platform and internal team to support PE-backed plastic surgery practices nationwide.
Hidden Harbor Capital Partners
The Challenge
Hidden Harbor, a Private Equity Fund, acquired several plastic surgery & aesthetics practices nationwide & needed deep, integrated marketing expertise to revolutionize the economics of these elective healthcare practices. Their vision was ambitious: to create a next-gen Healthcare Management Services Organisation (MSO)-a cutting-edge platform to support and elevate these practices. While HH knew what they wanted to achieve, they needed the strategic direction & execution capabilities to bring their vision to life.
Our Approach
Chameleon Collective was tasked with creating a high-performing MSO, blending fractional leadership & implementation support to build an internal marketing team from the ground up. We began with an onsite workshop to understand the practices' perspectives on opportunities and challenges, redefining high-level marketing initiatives & strategies.
Following the workshop, our interim digital marketing leader conducted a comprehensive audit to align our findings with the current state of their marketing efforts. Our team developed a new overarching marketing strategy that aligned with HH's goals. This included digital asset inventory, data consolidation, audience & geo segmentation, content strategies, & mapping full-funnel conversion economics.
