Psychographics: The Key to Successful Customer Targeting

Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking a favorite One of the most poignant examples of a brand that focused its positioning on a single, specific attitudinal consumer audience is Apple. Remember their launch advertising from the 1990s? Apple went straight […]

What do Meditation and Strategy have in common?

Meditation and Strategy In my last blog, I talked about the process I went through to find equilibrium and define my purpose that led me to join Chameleon Collective. The insights I uncovered through this journey have helped me create guardrails, filter out the noise and focus on what I am meant to be doing: […]

Finding Equilibrium: Work & Personal Goals

Finding Equilibrium Between Work and Personal Goals A year ago, I started a new chapter in my professional life, making the difficult decision to leave the comfort and stability of a great job at an established company to an unpredictable journey as an independent consultant. Reflecting back, it was the best decision I could make. I […]

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