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By: Radha Badani

Psychographics: The Key To Successful Customer Targeting

16 JanPsychographics: The Key to Successful Customer Targeting


Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking…

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Your “baby” Needs A Brand Positioning Strategy… Pronto!

13 AugYour “Baby” Needs a Brand Positioning Strategy… Pronto!


A brand positioning strategy isn’t an afterthought for your startup. Here’s why you need it now. Have you ever heard founders…

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What Do Meditation And Strategy Have In Common?

22 MayWhat do Meditation and Strategy have in common?


Meditation and Strategy In my last blog, I talked about the process I went through to find equilibrium and define my…

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17 MayFinding Equilibrium: Work & Personal Goals


Finding Equilibrium Between Work and Personal Goals A year ago, I started a new chapter in my professional life, making the difficult…

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