Victoria, Author at Chameleon Collective

ABM IS NOT MAGIC: BASICS OF ACCOUNT-BASED MARKETING

What is Account-Based Marketing (ABM), and Should You Use It? Lately, B2B demand generation marketing seems to be abuzz with lots of talk around account-based

Victoria October 24, 2022

Designing Performance: A Human-Centered Approach to Innovation

Learn how design thinking can bring together diverse perspectives to create novel solutions. When building new digital tools—or anything else, for that matter—how can you

Victoria June 30, 2022

Experience Strategy Essentials – Generative Customer Research

That stakeholder workshop you’re planning or that expensive Qualtrics setup you bought isn’t going to lead to exceptional business outcomes alone. Mizaru, Kikazaru and Iwazaru

Victoria April 25, 2022

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Author: Victoria

ABM IS NOT MAGIC: BASICS OF ACCOUNT-BASED MARKETING

Designing Performance: A Human-Centered Approach to Innovation

Experience Strategy Essentials – Generative Customer Research

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