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Case Study: Gap, Inc. Improves Marketing Results With A Personalized Approach

28 NovCase Study: Gap, Inc. Improves Marketing Results with a Personalized Approach


A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s…

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Oh Ship! A Conversation About Leadership

26 NovOh Ship! A Conversation About Defining Success


Oh Ship! A Conversation About Defining Success This week on Oh Ship Freddie Laker is joined by special guest and creative director, Juan…

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41 Ways To Show Value When Cold-emailing Prospects

13 Nov41 Ways to Show VALUE When Cold-Emailing Prospects


This article was originally published in Medium. You’ve got a lot of competition when it comes to winning your prospect’s attention….

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Oh Ship! A Conversation About Leadership

08 NovOh Ship! A Conversation About Work-Life Balance


Oh Ship! A Conversation About Work-Life Balance This week on Oh Ship Ben Way and Freddie Laker talk about work-life balance…or at least…

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How To Launch A Successful Rebranding Strategy

07 NovHow to Launch a Successful Rebranding Strategy


Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable…

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Why Customer Experience Is The Competitive Advantage You Didn’t Know You Needed

01 NovWhy Customer Experience is the Competitive Advantage You Didn’t Know You Needed


Why better customer experience is the new loyalty currency for travel and hospitality Introduction With most airline companies focusing on boosting…

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Oh Ship! A Conversation About Leadership

25 OctOh Ship! A Conversation About the Creative Process


Oh Ship! A Conversation About the Creative Process This week on Oh Ship Freddie Laker is joined by special guest and expert…

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Retention: It’s About Developing Your Customer Experience Strategy

20 OctRetention: It’s About Developing Your Customer Experience Strategy


I’ve been in the e-commerce trenches since 1998, since the original dot.bomb days. I cut my teeth in the B2C acquisition,…

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4 Reasons Why An Amazon Seller Should Advertise With Amazon Marketing Services (ams)

15 Oct4 Reasons Why An Amazon Seller Should Advertise with Amazon Marketing Services (AMS)


More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that…

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Tech Tools For Entrepreneurs That Make Financial Sense

04 OctTech Tools for Entrepreneurs That Make Financial Sense


Life as a small business owner, consultant, or independent contractor can be a hair-raising experience. Many are skating on thin financial…

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