eCommerce Growth Strategy

The Client

Company: Malin+Goetz
Website: malinandgoetz.com
Industry: Cosmetics
Headquarters: new york, united states
Employees: 101-200

About Malin+Goetz

MALIN+GOETZ, founded in 2004, is a skincare and fragrance company based in New York City that aims to simplify skincare routines for all skin types. Its product line originated from the founders’ own experiences and emphasizes easy-to-use formulations that blend high-quality ingredients with minimalist design.

The Challenge

Malin+Goetz, a high-quality skincare brand, needed to accelerate ecommerce growth and sharpen its digital strategy. With COVID-19 raising the pressure on online sales, its challenges included moving to a new email service provider, building a revenue-driving triggered campaign strategy, launching a loyalty program, and better understanding its ecommerce traffic sources.

Our Approach

Chameleon Collective came in with a full plan. We audited Malin+Goetz's analytics, built a Google Data Studio dashboard to make ecommerce traffic measurable, and guided the move to a new email service provider. We outlined a triggered campaign strategy to drive incremental revenue and designed a loyalty program. We also assembled a team to scale the brand's Amazon business, creating an Amazon-specific marketing calendar and Amazon Marketing Services (AMS) strategy, optimizing design and copy, managing customer reviews, and providing ongoing Amazon marketing support.

The Impact

The work put Malin+Goetz in a stronger position through the pandemic, with steady ecommerce growth and a solid digital presence. The optimized Amazon strategy, new email service, and loyalty program drove a significant boost in ecommerce performance, while the Google Data Studio dashboard gave the team clear insight into traffic sources to inform their decisions.