How are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?

Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this research on DTC brands investments. Source A CommerceNext market research survey was recently published, reporting valuable information on the state of e-commerce marketing in 2019. The survey was sponsored by Oracle Customer Experience (CX) […]

5 Reasons Why EQ-Focused CMOs are the Future of Marketing

The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic Forum report predicts that Emotional Intelligence (EQ) will become one of the top ten skills for employees by 2020. So with CMO’s having the shortest average C-Suite life-span, it’s a huge indicator of the […]

5 Strategies for Effectively Managing Your Brand Reputation on Amazon

Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most significant factors determining the placement of your listing on Amazon. Products with excellent reviews receive higher prioritization with Amazon’s A9 algorithm, and those with poor feedback get pushed to the bottom. Ensuring you have […]

The Art And Science of Building Great Brands: 6 Tips From The Trenches.

What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer research and a not insignificant amount of money, the creative hotshots finally came back in and wowed you with their ideas. Everyone on your team was nodding as they went through the deck. You […]

Psychographics: The Key to Successful Customer Targeting

Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking a favorite One of the most poignant examples of a brand that focused its positioning on a single, specific attitudinal consumer audience is Apple. Remember their launch advertising from the 1990s? Apple went straight […]

How to Launch a Successful Rebranding Strategy

Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable chunk of your budget; it’s also extremely risky. Why? Because it takes years for a brand to gain the trust and loyalty of its customers. Despite the magnitude of the task though, expending energy […]

Why Customer Experience is the Competitive Advantage You Didn’t Know You Needed

Why better customer experience is the new loyalty currency for travel and hospitality Introduction With most airline companies focusing on boosting their profits, it seems that the most important factor in their success has been pushed aside: the customers.   Despite reports showing that 86% of customers are willing to pay more for better customer […]

Oh Ship! A Conversation About the Creative Process

Oh Ship! A Conversation About the Creative Process This week on Oh Ship Freddie Laker is joined by special guest and expert designer, Juan Morales, to talk about how to manage the creative process with different types of clients, the challenges of being a ‘creative’ in the agency and consulting world, and their personal Oh Ship […]

Oh Ship! A Conversation About Networking

Oh Ship! A Conversation About Networking This week on Oh Ship Ben Way and Freddie Laker talk about networking no-no’s, the power of–and mistakes to avoid–on LinkedIn, and their best tips when considering who to connect with at events and how. Pro tip: Drinking together can be a fun start. Join them as they dive into […]

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