
5 Steps to Building Loyal Customers Every business owner’s dream is usually to expand its customer base. The more customers a…
Read More
THE IMPORTANCE OF LONG TERM CONSUMER VALUE While 2020 has urged everyone to focus on social distancing, a surprising number of…
Read More
Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced…
Read More
5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and…
Read More
Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this…
Read More
Actionable methods to connect the entire organization with your end consumer. Source “It is not the employer who pays the wages….
Read More
Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking…
Read More
Why better customer experience is the new loyalty currency for travel and hospitality Introduction With most airline companies focusing on boosting…
Read More
Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate…
Read More
This post was originally posted on Forbes.com on SEP 28, 2017. You can access the original post here. Marketing isn’t always…
Read More