• Written by Guest Contributor
• Categorised Consumer Products & Services, Growth Marketing

5 Steps to Building Loyal Customers Every business owner’s dream is usually to expand its customer base. The more customers a…

• Written by Anne-Michele Harrington
• Categorised Brand Development, Consumer Products & Services

THE IMPORTANCE OF LONG TERM CONSUMER VALUE While 2020 has urged everyone to focus on social distancing, a surprising number of…

• Written by Danny Fishman
• Categorised Brand Development, Consumer Products & Services

Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced…

• Written by Guest Contributor
• Categorised Brand Development, Consumer Products & Services, Sales Optimization

5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and…

• Written by Farzana Nasser
• Categorised Brand Development, Consumer Products & Services, eCommerce, Retail

Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this…

• Written by Tena Crock
• Categorised Business Products and Services, Consumer Products & Services

Actionable methods to connect the entire organization with your end consumer. Source “It is not the employer who pays the wages….

• Written by Radha Badani
• Categorised Brand Development, Consumer Products & Services

Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking…

• Written by Fern Fernandez
• Categorised Business Transformation, Consumer Products & Services, Digital Experiences

Why better customer experience is the new loyalty currency for travel and hospitality Introduction With most airline companies focusing on boosting…

• Written by Rob Gonda
• Categorised Business Transformation, Consumer Products & Services, CPG

Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate…

• Written by Veronika Sonsev
• Categorised Brand Development, Consumer Products & Services, eCommerce, Retail

This post was originally posted on Forbes.com on SEP 28, 2017. You can access the original post here. Marketing isn’t always…