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In: Consumer Products & Services

17 AugHow to Attract Customers: 5 Ways to Find Buyers for Your Products


5 Steps to Building Loyal Customers Every business owner’s dream is usually to expand its customer base. The more customers a…

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long term customer value

08 DecGetting Past the First Date: Five Steps to Long Term Consumer Value


THE IMPORTANCE OF LONG TERM CONSUMER VALUE While 2020 has urged everyone to focus on social distancing, a surprising number of…

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brand marketers media dollars

14 OctWhy Brands Need To Put Their Money Where Their Mouth Is & Consumers Should Demand It!


Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced…

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sales triggers - psychological triggers which boost sales

09 DecPsychological Triggers Which Boost Sales


5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and…

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How Are Leading Retailers And Direct-to-consumer Brands Investing In Digital?

17 JunHow are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?


Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this…

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5 Ways To Better Understand Your Customers, Today

19 Mar5 Ways to Better Understand Your Customers, Today


Actionable methods to connect the entire organization with your end consumer. Source “It is not the employer who pays the wages….

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Psychographics: The Key To Successful Customer Targeting

16 JanPsychographics: The Key to Successful Customer Targeting


Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking…

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Why Customer Experience Is The Competitive Advantage You Didn’t Know You Needed

01 NovWhy Customer Experience is the Competitive Advantage You Didn’t Know You Needed


Why better customer experience is the new loyalty currency for travel and hospitality Introduction With most airline companies focusing on boosting…

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Three Survival Strategies For Legacy Cpg’s

24 JulThree Survival Strategies For Legacy CPG’s


Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate…

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Why Keds Is Consumer Obsessed And You Should Be Too

06 OctWhy Keds Is Consumer Obsessed And You Should Be Too


This post was originally posted on Forbes.com on SEP 28, 2017. You can access the original post here. Marketing isn’t always…

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