How Blockchain Enables Next-Generation Data Governance

Blockchain technology is at the center of next-generation operating models. https://pixabay.com/en/blockchain-cryptocurrency-network-3277335 Data governance is dead. Although its principles are more important than ever, the operating models that today’s enterprises use have become barriers to innovation. Therefore, new companies need to start looking at blockchain technology to avoid falling even further behind. New applications and system […]

Emerging Roles in the Digital Economy

Over the past ten years, a huge array of never-before-imagined jobs have emerged while companies navigate the digital space. Navigating all the new roles being created by the digital economy can seem daunting. But this is why I chose to write this blog. What are the talents you should be looking for as your company […]

The Art And Science of Building Great Brands: 6 Tips From The Trenches.

What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer research and a not insignificant amount of money, the creative hotshots finally came back in and wowed you with their ideas. Everyone on your team was nodding as they went through the deck. You […]

Where AI Is Really Headed: Intelligence-as-a-Service

Complex, risky enterprise technology integrations will soon be a thing of the past. https://pixabay.com/en/artificial-intelligence-ai-robot-2228610/ Risk is at the heart of every capital enterprise. Someone who risks their resources investing in a potential business is ultimately accountable for the success or demise of that business. During the industrial revolution, capital enterprise typically meant building huge factories, […]

Craft Cannabis Might Be the New Craft Beer – Here’s What That Means

The craft cannabis and craft beer markets have a lot in common. Here’s everything you need to know about these similarities. Source The craft cannabis and craft beer industries are part of a larger field of premium products made by similar people and geared toward similar consumers. No, we aren’t talking about products you consume […]

4 Ways To Build Your Prospect Email List

This blog is an excerpt that was originally published on WhatSayTheExperts.com Email Isn’t Dead. Email’s imminent demise has been heralded by media pundits for almost as long as I’ve been in the business–20 years now. And yet it remains a top 3 channel for profitability, engagement, and conversion rates for nearly every brand, with $38 […]

5 Ways to Improve Your Amazon Images and Increase Sales

Check out this guide for actionable tips you can implement today. There’s no denying that competition is fierce in the e-commerce market, and Amazon’s marketplace is no exception. Did you know that 70% of shoppers on Amazon never move past the first page of search results? In fact, according to recent statistics, 35% of users […]

Psychographics: The Key to Successful Customer Targeting

Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking a favorite One of the most poignant examples of a brand that focused its positioning on a single, specific attitudinal consumer audience is Apple. Remember their launch advertising from the 1990s? Apple went straight […]

Consider These Factors When Starting Your Home-Based Business

As evolving technology allows people like you and me to do more and more from the comfort of our own home, it’s easy to understand why the idea of starting your home-based business is growing in popularity. However, that doesn’t mean all businesses started from home are successful — actually, most aren’t. There is a process […]

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