How are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?

Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this research on DTC brands investments. Source A CommerceNext market research survey was recently published, reporting valuable information on the state of e-commerce marketing in 2019. The survey was sponsored by Oracle Customer Experience (CX) […]

5 Reasons Why EQ-Focused CMOs are the Future of Marketing

The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic Forum report predicts that Emotional Intelligence (EQ) will become one of the top ten skills for employees by 2020. So with CMO’s having the shortest average C-Suite life-span, it’s a huge indicator of the […]

Cannabis Pioneers vs. Cannabis Innovators: Who Has the Advantage?

Being the first almost never means being the best. https://unsplash.com/photos/xyDQNmT6vSs In today’s innovation marketplace, everybody wants to be the first. Tech and non-tech companies alike are racing to raise capital for “crypto”, “blockchain,” and “AI”. Yet these sectors and technologies are still not even close to mass adoption. Today’s entrepreneurs are obsessed with disruption. While […]

5 Strategies for Effectively Managing Your Brand Reputation on Amazon

Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most significant factors determining the placement of your listing on Amazon. Products with excellent reviews receive higher prioritization with Amazon’s A9 algorithm, and those with poor feedback get pushed to the bottom. Ensuring you have […]

How Blockchain Enables Next-Generation Data Governance

Blockchain technology is at the center of next-generation operating models. https://pixabay.com/en/blockchain-cryptocurrency-network-3277335 Data governance is dead. Although its principles are more important than ever, the operating models that today’s enterprises use have become barriers to innovation. Therefore, new companies need to start looking at blockchain technology to avoid falling even further behind. New applications and system […]

Emerging Roles in the Digital Economy

Over the past ten years, a huge array of never-before-imagined jobs have emerged while companies navigate the digital space. Navigating all the new roles being created by the digital economy can seem daunting. But this is why I chose to write this blog. What are the talents you should be looking for as your company […]

The Art And Science of Building Great Brands: 6 Tips From The Trenches.

What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer research and a not insignificant amount of money, the creative hotshots finally came back in and wowed you with their ideas. Everyone on your team was nodding as they went through the deck. You […]

Where AI Is Really Headed: Intelligence-as-a-Service

Complex, risky enterprise technology integrations will soon be a thing of the past. https://pixabay.com/en/artificial-intelligence-ai-robot-2228610/ Risk is at the heart of every capital enterprise. Someone who risks their resources investing in a potential business is ultimately accountable for the success or demise of that business. During the industrial revolution, capital enterprise typically meant building huge factories, […]

Craft Cannabis Might Be the New Craft Beer – Here’s What That Means

The craft cannabis and craft beer markets have a lot in common. Here’s everything you need to know about these similarities. Source The craft cannabis and craft beer industries are part of a larger field of premium products made by similar people and geared toward similar consumers. No, we aren’t talking about products you consume […]

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