An excerpt of this blog was originally published on WhatSayTheExperts.com Email Isn’t Dead. Email’s imminent demise has been heralded by media pundits for almost as long as I’ve been in the business–20 years now. And yet it remains a top 3 channel for profitability, engagement, and conversion rates for nearly every brand, with $38 gained […]
Check out this guide for actionable tips you can implement today. There’s no denying that competition is fierce in the e-commerce market, and Amazon’s marketplace is no exception. Did you know that 70% of shoppers on Amazon never move past the first page of search results? In fact, according to recent statistics, 35% of users […]
Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking a favorite One of the most poignant examples of a brand that focused its positioning on a single, specific attitudinal consumer audience is Apple. Remember their launch advertising from the 1990s? Apple went straight […]
As evolving technology allows people like you and me to do more and more from the comfort of our own home, it’s easy to understand why the idea of starting your home-based business is growing in popularity. However, that doesn’t mean all businesses started from home are successful — actually, most aren’t. There is a process […]
Best Practice Tips for Practical and Technical Search Engine Optimization According to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for e-commerce is essential for those businesses who rely on organic traffic and search queries to make sales. Source Why, […]
A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They want to connect with brands who are as authentic and unique as they are. They look […]
Oh Ship! A Conversation About Defining Success This week on Oh Ship Freddie Laker is joined by special guest and creative director, Juan Morales, to talk about defining success, what it means to them and whether they think they’ve reached it. We also get an inside view into how two different backgrounds–one from an entrepreneurial father, the other […]
I’ve been in the e-commerce trenches since 1998, since the original dot.bomb days. I cut my teeth in the B2C acquisition, tweaking and optimizing the funnel, and have had my fair share in creating retention strategies for several clients. The biggest missed opportunity I have seen with nearly every client is: they don’t listen to […]
Oh Ship! A Conversation About Networking This week on Oh Ship Ben Way and Freddie Laker talk about networking no-no’s, the power of–and mistakes to avoid–on LinkedIn, and their best tips when considering who to connect with at events and how. Pro tip: Drinking together can be a fun start. Join them as they dive into […]
Stop spamming and achieve cold email greatness with these tips. Source I love LinkedIn. I’m a veteran of LinkedIn, proud to be one of its first million users. I love the idea that not only is my professional social network accessible to me in one place, but I can help others leverage that network to […]
