Our Approach to

Healthcare Marketing

Chameleon Collective has provided interim C-Suite, senior leadership, advisory, and coaching support to companies ranging from early-stage startups to companies with revenue in excess of $500MM.

As patients increasingly become proactive participants in their health journeys, businesses need to pivot and adapt to this evolved consumer mindset. Our Healthcare Marketing services help bridge this gap, merging the clinical with the personal, crafting tailored strategies that amplify the patient voice while propelling healthcare institutions to new heights.

Why would a healthcare institution seek out our expertise? Simple: The modern healthcare consumer is discerning, empowered by a wealth of information and choices. To effectively reach and engage this audience, healthcare organizations must deliver clear, compassionate, and compelling narratives. With Chameleon Collective’s data-driven insights and human-centered approach, we guide institutions in refining their message, ensuring that their brand resonates deeply with those they aim to serve. We’re not just marketers; we’re storytellers, crafting narratives that inspire trust and forge lasting bonds.

In the vast realm of Healthcare Marketing, our roles are manifold and collaborative. As strategic partners, we begin by immersing ourselves in your organizational ethos, understanding the unique challenges and opportunities you face. But we don’t do it alone. We assemble a team of seasoned professionals—data analysts, content creators, branding experts, and digital strategists—each bringing a wealth of industry-specific expertise. Together, we navigate the complexities of the healthcare sector, designing holistic campaigns that address every touchpoint of the patient experience. Our commitment goes beyond metrics and KPIs; it’s about creating transformative patient relationships that drive both loyalty and growth.

In tandem with our dynamic team, our clients play a pivotal role. Your insights into patient needs, combined with our marketing acumen, form a symbiotic partnership. Through iterative collaboration, we ensure that every campaign is finely tuned, responsive, and impactful. Our clients are not just beneficiaries of our services; they are integral collaborators, helping to shape strategies that echo the core values of their institutions.

At Chameleon Collective, our Healthcare Marketing services are but a piece of a vibrant mosaic of capabilities. Embedded within our broader Services and Practices, this specific offering benefits from a rich tapestry of cross-industry insights and innovative methodologies. As chameleons, we’re adept at adapting, drawing from a myriad of sectors to bring fresh, disruptive strategies to the healthcare arena. Our collective approach ensures that our healthcare clients receive not just industry-specific expertise, but also the cumulative wisdom of diverse verticals. In a world where silos limit potential, we champion integration, fostering holistic growth and transformation for all our partners.

Experts from the
Collective

Alicia Lewis

Alicia Lewis

Sales Leader

Amber Asberry

Amber Asberry

Sr. Marketing Manager

Danica Kombol

Danica Kombol

Marketing Strategist

Valerie Paliwal Milovic

Valerie Paliwal Milovic

Interim Sales Leader

Tom Dehnel

Tom Dehnel

Senior SEO Consultant

Tena Crock

Tena Crock

Marketing & eCommerce Leader

Tasha Blackman

Tasha Blackman

Interim Marketing Leader

Stephanie  Driscoll

Stephanie Driscoll

Public Relations Specialist

Stephane Gringer

Stephane Gringer

Stacey Groth

Stacey Groth

B2C Focused ACD | Art Director

Sonja  Shahan

Sonja Shahan

Copywriter

Sean MacBeth

Sean MacBeth

Marketing & Growth Executive

Ryan  Goodwin

Ryan Goodwin

Interim CMO Direct-to-Consumer

Reyna  Lopez

Reyna Lopez

Paid Media Consultant | B2C

Ray Smale

Ray Smale

Interim CMO: Health & Wellness

Radha Badani

Radha Badani

Brand & Consumer Strategy

Pamela Alegria

Pamela Alegria

Web Design

Pamela Kruse

Pamela Kruse

Interim CMO and eCommerce Lead

Nishu Arora

Nishu Arora

Executive Recruiter

Nick Surface

Nick Surface

Growth Marketing

Michelle Barry

Michelle Barry

Partner | Public Relations

Michael Saint-Aubin

Michael Saint-Aubin

Creative Director

Melissa Pacheco

Melissa Pacheco

Executive Recruiter

Matt Cave

Matt Cave

Creative Director (Branding)

Martin Salisbury

Martin Salisbury

Digital Marketing & Ops Leader

Kelly Colbert

Kelly Colbert

Partner and Interim Leader, CRM & Loyalty

Karen Lithgow

Karen Lithgow

Partner, CMO/Brand Strategist

Julie Mantis

Julie Mantis

Interim VP, Brand Strategy

Julie Znoy

Julie Znoy

Interim CRM Director

Juan-Carlos Morales

Juan-Carlos Morales

Executive Creative Director

Joshua Hay

Joshua Hay

Partner, Digital Marketing

Jeff SanGeorge

Jeff SanGeorge

Sr. SEO & SEM Consultant

Ivonne Azurdia

Ivonne Azurdia

INTERIM CREATIVE DIRECTOR

Hugo Broche

Hugo Broche

Design Director, Brand/Product

Holly Thomas

Holly Thomas

Communications & PR Leader

Daniel Gonzalez

Daniel Gonzalez

Sr. Art Director UI/UX

Daniel Shainker

Daniel Shainker

Marketer Regulated Industries

Christa  Patrylak

Christa Patrylak

Chris  Baccus

Chris Baccus

SENIOR DIGITAL GROWTH MARKETER

Cesar Santos

Cesar Santos

Interim Creative Director

Cate French

Cate French

PAID SEARCH/YOUTUBE SPECIALIST

Casey Knox

Casey Knox

Social Media Strategist

Carolina Usbeck

Carolina Usbeck

SEO Friendly Web Developer

Caleb Ludwick

Caleb Ludwick

Brand & Messaging Director

Brittney Kleinfelter

Brittney Kleinfelter

Search Marketing Director

Brian Beise

Brian Beise

Brand Voice & Tone Specialist

Brian Adamovich

Brian Adamovich

Interim Operations Executive

Ben Barlow

Ben Barlow

Senior Growth Marketing

Austin Dillman

Austin Dillman

B2C Marketing Consultant

Anete Nelsone

Anete Nelsone

Email Marketing Expert

Angicel Morales

Angicel Morales

Senior Program/Project Manager

Through these services, we stand ready to boost your marketing capabilities, foster transformation, and set the stage for success.

Case
Studies

Connecting on a deeper level with your audience.

Direct-to-Consumer (DTC) Team Recruiting

Blink Brand Awareness

In-House Creative Agency

Interim Franchise VP

eCommerce Recruiting

Performance Marketing

Marketing Data Optimization

Email Strategy Overhaul

FAQs

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Let’s talk about how we can transform your business together.