Personal workW
WeaverBuilt to Scale: How Weaver Activated Its Next Chapter
Andrea as E-Commerce Marketing Director
E-Commerce & Digital Marketing Leader
Andrea Moore is a high-impact digital and e-commerce leader with over 20 years of experience driving rapid, profitable growth for global consumer brands. As a specialist in digital transformation and P&L optimization, she has a proven track record of scaling online businesses up to $100M. Andrea most recently served as Chief Digital Officer for NEST New York, where she re-engineered the tech stack and grew the e-commerce and Amazon 1P business 6x to reach 40% of total company revenue, playing a vital role in the brand's successful exit to private equity. Currently a Partner at Chameleon Collective, Andrea provides interim executive leadership and strategic e-commerce consulting for brands like Weaver Brands, Europa Eyewear, Slatkin & Co and Bare Necessities. Her deep operating experience includes leading major website replatforms and digital marketing strategies for diverse organizations, ranging from publicly traded companies like New York & Company to private equity-backed brands such as Europa Eyewear and Weaver Brands. An industry authority, Andrea serves on the Shoptalk Advisory Board and spent seven years as an Adjunct Professor at FIT teaching omni-channel retailing strategies.
The roles Andrea steps into. Select one to see how they work in it.
Andrea Moore is a high-impact digital and e-commerce leader with over 20 years of experience driving rapid, profitable growth for global consumer brands. As a specialist in digital transformation and P&L optimization, she has a proven track record of scaling online businesses up to $100M. Andrea most recently served as Chief Digital Officer for NEST New York, where she re-engineered the tech stack and grew the e-commerce and Amazon 1P business 6x to reach 40% of total company revenue, playing a vital role in the brand's successful exit to private equity. Currently a Partner at Chameleon Collective, Andrea provides interim executive leadership and strategic e-commerce consulting for brands like Weaver Brands, Europa Eyewear, Slatkin & Co and Bare Necessities. Her deep operating experience includes leading major website replatforms and digital marketing strategies for diverse organizations, ranging from publicly traded companies like New York & Company to private equity-backed brands such as Europa Eyewear and Weaver Brands. An industry authority, Andrea serves on the Shoptalk Advisory Board and spent seven years as an Adjunct Professor at FIT teaching omni-channel retailing strategies.
Selected work in this role
Chief Digital Officer at NEST Fragrances
Grew DTC and Amazon to 40% of total business, up 600%, leading marketing and digital transformation across all channels and a successful PE exit.
Interim Chief Marketing Officer at Europa Eyewear
Led marketing strategy and execution for American Optical and eyebobs, developing 360 campaigns across wholesale, retail, e-commerce and Amazon.
Digital Marketing Leader at ALEX AND ANI
Led digital marketing for a large B2C e-commerce business, spanning paid and organic media, social, PR, content and omnichannel campaigns.
Focus areas
Engagements Andrea delivered through Chameleon Collective.
Personal case studies from Andrea’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal workAndrea as E-Commerce Marketing Director
Partner at Chameleon Collective
Chief Digital Officer at NEST New York -- PE-Backed Omni-Channel High Growth Beauty Brand
NEST NEW YORK
Interim Omni-Channel Leader at Lafayette 148 New York -- Privately Held Omni-Channel Luxury Women's Apparel
Interim Executive Leader at MILLY - Privately Held Omni-Channel Luxury Contemporary Women's Apparel
SVP Digital and E-Commerce at ALEX AND ANI, PE-Backed Omni-Channel Jewelry Brand
ALEX AND ANI
Vice President, Direct to Consumer at LittleMissMatched, LLC, an L Catterton Company - Omni-Channel Children's Apparel & Accessories
Digital Interim Leadership at Andrea Moore Digital Solutions LLC
Chief Marketing Officer at Bambeco - Eco-Friendly Home Decor and Accessories Startup
Vice President, E-Commerce at New York & Company - $1B Publicly Traded Women's Apparel & Accessories, 600+ Stores
Operating Vice President at J. Jill
Chief Digital Officer at NEST Fragrances
Digital Transformation Assessment at Tacony Corporation
Europa Eyewear
Digital Transformation Leader at Weaver Manufacturing
Interested in bringing Andrea onto your transformation? Let’s start the conversation.