Andrea Moore
E-Commerce & Digital Marketing Leader
About
Andrea Moore is a high-impact digital and e-commerce leader with over 20 years of experience driving rapid, profitable growth for global consumer brands. As a specialist in digital transformation and P&L optimization, she has a proven track record of scaling online businesses up to $100M. Andrea most recently served as Chief Digital Officer for NEST New York, where she re-engineered the tech stack and grew the e-commerce and Amazon 1P business 6x to reach 40% of total company revenue, playing a vital role in the brand's successful exit to private equity. Currently a Partner at Chameleon Collective, Andrea provides interim executive leadership and strategic e-commerce consulting for brands like Weaver Brands, Europa Eyewear, Slatkin & Co and Bare Necessities. Her deep operating experience includes leading major website replatforms and digital marketing strategies for diverse organizations, ranging from publicly traded companies like New York & Company to private equity-backed brands such as Europa Eyewear and Weaver Brands. An industry authority, Andrea serves on the Shoptalk Advisory Board and spent seven years as an Adjunct Professor at FIT teaching omni-channel retailing strategies.
How Andrea helps
The roles Andrea steps into. Select one to see how they work in it.
E-commerce & Digital Marketing Leader
Andrea Moore is a high-impact digital and e-commerce leader with over 20 years of experience driving rapid, profitable growth for global consumer brands. As a specialist in digital transformation and P&L optimization, she has a proven track record of scaling online businesses up to $100M. Andrea most recently served as Chief Digital Officer for NEST New York, where she re-engineered the tech stack and grew the e-commerce and Amazon 1P business 6x to reach 40% of total company revenue, playing a vital role in the brand's successful exit to private equity. Currently a Partner at Chameleon Collective, Andrea provides interim executive leadership and strategic e-commerce consulting for brands like Weaver Brands, Europa Eyewear, Slatkin & Co and Bare Necessities. Her deep operating experience includes leading major website replatforms and digital marketing strategies for diverse organizations, ranging from publicly traded companies like New York & Company to private equity-backed brands such as Europa Eyewear and Weaver Brands. An industry authority, Andrea serves on the Shoptalk Advisory Board and spent seven years as an Adjunct Professor at FIT teaching omni-channel retailing strategies.
Selected work in this role
Chief Digital Officer at NEST Fragrances
Grew DTC and Amazon businesses by 600% and to 40% of total business. Led marketing and digital transformation efforts across all channels. Part of the leadership team that led a successful PE exit.
Interim Chief Marketing Officer at Europa Eyewear
Lead marketing strategy and execution for American Optical and eyebobs premium eyewear brands. Develop 360 marketing campaigns across wholesale, retail, e-commerce and Amazon channels.
Digital Marketing Leader at ALEX AND ANI
Lead digital marketing efforts for large B2C e-commerce business, including paid and organic media, social media, PR, content creation, customer experience and omnichannel campaigns.
Focus areas
Selected clients
Experience
Partner at Chameleon Collective
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Chief Digital Officer at NEST New York -- PE-Backed Omni-Channel High Growth Beauty Brand
SVP Digital, E-Commerce and Consumer Insights at NEST NEW YORK
Head of Digital and Ecommerce at NEST New York at NEST New York
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Interim Omni-Channel Leader at Lafayette 148 New York -- Privately Held Omni-Channel Luxury Women's Apparel
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Interim Executive Leader at MILLY - Privately Held Omni-Channel Luxury Contemporary Women's Apparel
Expertise
Work With
Andrea
Interested in bringing Andrea onto your transformation? Let’s start the conversation.
