Personal workB
About
Brian is a revenue growth architect who designs and executes demand generation programs that create measurable impact. He has built multimillion-dollar pipelines for healthcare IT and services companies, including a $3.2M qualified pipeline in one quarter at Unlock Health and a 232% revenue increase at Craneware. As a former CMO at CVS Health, Brian knows how to unite marketing and sales, aligning campaigns with the metrics that matter most. He specializes in scaling ABM, content, digital, and field strategies that accelerate pipeline, shorten sales cycles, and earn the trust of boards and investors.
Works acrossUS
How Brian helps
The roles Brian steps into. Select one to see how they work in it.
Role
Demand Gen Driver
Brian is a revenue growth architect who designs and executes demand generation programs that create measurable impact. He has built multimillion-dollar pipelines for healthcare IT and services companies, including a $3.2M qualified pipeline in one quarter at Unlock Health and a 232% revenue increase at Craneware. As a former CMO at CVS Health, Brian knows how to unite marketing and sales, aligning campaigns with the metrics that matter most. He specializes in scaling ABM, content, digital, and field strategies that accelerate pipeline, shorten sales cycles, and earn the trust of boards and investors.
Selected work in this role
Head of Integrated Marketing Growth at Unlock Health
Responsible for leading integrated marketing strategies that built a robust pipeline for healthcare agencies.
Vice President - Marketing at The Craneware Group
Responsible for directing global marketing efforts, leading to a significant revenue increase of 232%.
Chief Marketing Officer at CVS Health
Responsible for overseeing marketing strategies for two subsidiaries, enhancing service delivery to over 10 million members.
Focus areas
B2B MarketingDigital StrategyHubSpotDemand GenerationAccount Based MarketingSales Enablement
Chameleon Collective work
Engagements Brian delivered through Chameleon Collective.
Selected work from prior roles
Personal case studies from Brian’s career before joining the Collective. These were not delivered through Chameleon Collective.
Personal work
Personal work
Cvs HealthRebranding and Revitalizing Fortune 10 Subsidiaries
Experience
Senior Vice President of Marketing at Sandstone Care
Principal at Twelve84 | Healthcare Marketing
Head of Integrated Marketing Growth at Unlock Health
Chief Marketing Officer, ActiveHealth Management & HDMS at CVS Health
Vice President Marketing at The Craneware Group
Executive Vice President at MERGE
Expertise
RebrandingDemand GenerationProduct MarketingSales EnablementMarketing AutomationGo-to-Market StrategyAccount-Based MarketingHealthcare MarketingBusiness-To-Business (B2B) MarketingEmail Marketing AutomationB2B MarketingDigital Strategy+32 more
Work With
Brian
Interested in bringing Brian onto your transformation? Let’s start the conversation.
