Kyle Johnson is a B2B marketing automation expert who helps growth-stage SaaS and services companies stabilize what’s broken and scale what works. With nearly 20 years of experience leading demand generation and marketing operations, he specializes in optimizing HubSpot, Marketo, and connected GTM systems to drive measurable revenue impact. Known for his structured yet pragmatic approach, Kyle blends strategic GTM design with hands-on execution. He’s often brought in during moments of transition to assess marketing performance, rebuild automation, and establish clean visibility from lead to revenue. At BluWave, where he served as VP & Head of Marketing, he built the marketing function from the ground up through a high-growth phase—embedding automation, ABM, and reporting systems that scaled with the business. Core Capabilities • HubSpot <--> SFDC optimization, automation, and governance • Email marketing strategy, segmentation, and nurture automation • Lead lifecycle design, routing, and attribution modeling • ABM & demand gen architecture aligned to revenue outcomes • Cross-functional enablement and transition leadership Kyle’s philosophy: automation isn’t just about efficiency—it’s about insight and scalable growth. He partners with founders and marketing teams to translate strategy into clear systems, ensuring that every campaign, funnel, and data point ladders back to results.
The roles Kyle steps into. Select one to see how they work in it.
Kyle Johnson is a B2B marketing automation expert who helps growth-stage SaaS and services companies stabilize what’s broken and scale what works. With nearly 20 years of experience leading demand generation and marketing operations, he specializes in optimizing HubSpot, Marketo, and connected GTM systems to drive measurable revenue impact. Known for his structured yet pragmatic approach, Kyle blends strategic GTM design with hands-on execution. He’s often brought in during moments of transition to assess marketing performance, rebuild automation, and establish clean visibility from lead to revenue. At BluWave, where he served as VP & Head of Marketing, he built the marketing function from the ground up through a high-growth phase—embedding automation, ABM, and reporting systems that scaled with the business. Core Capabilities • HubSpot <--> SFDC optimization, automation, and governance • Email marketing strategy, segmentation, and nurture automation • Lead lifecycle design, routing, and attribution modeling • ABM & demand gen architecture aligned to revenue outcomes • Cross-functional enablement and transition leadership Kyle’s philosophy: automation isn’t just about efficiency—it’s about insight and scalable growth. He partners with founders and marketing teams to translate strategy into clear systems, ensuring that every campaign, funnel, and data point ladders back to results.
Selected work in this role
VP & Head of Marketing at BluWave, LP
Scaled GTM foundation, driving significant revenue growth and embedding AI across marketing ops.
Head of Marketing (Founding Marketer) at Onit
Repositioned legal analytics platform into a finance visibility solution; helped grow ARR and elevate category authority.
Got to Onit via acquisition of Bodhala.
Focus areas
Principal - GTM Advisor & Fractional CMO at KWJ Marketing Consulting
Trusted Expert at Chameleon Collective
Go-To-Market Principal at Craig Group
Executive Member at Pavilion
VP & Head of Marketing at BluWave, LP
Senior Director & Head of Marketing at BluWave, LP
Marketing Director at BluWave, LP
Head Of Marketing of Bodhala, acquired by Onit at Onit
Head Of Marketing at Bodhala
Director Of Demand Generation at Hyperscience
Director, Demand Generation Marketing at WorkFusion
Marketing Automation Lead for Legal at Thomson Reuters
Marketing Operations Manager at Thomson Reuters
Email Marketing Manager at Thomson Reuters
Marketing at AT&T
Territory Sales Rep. at Cbeyond - now a Birch Company
Marketing Analyst at TheMarkets.com
Sales Associate at The Home Depot
Marketing Associate at Millennium Practice Management Associates
VP & Head of Marketing at BluWave, LP
Head of Marketing (Founding Marketer) at Onit
Director of Demand Generation at WorkFusion
Interested in bringing Kyle onto your transformation? Let’s start the conversation.