About
I’m a communications and PR specialist with 15+ years of experience. I help ambitious brands cut through noise and earn attention that matters, through strategic communications, strong storytelling, and media that drives real impact. My experience spans globally recognised brands and high-growth companies, combining strategic thinking with hands-on execution. From managing Mercedes-Benz Fashion Week to launching The Grand Tour alongside Jeremy Clarkson, opening Slack’s Melbourne HQ, and leading BRITA’s sustainability campaign fronted by Joanna Lumley, my work is a blend of culture, media, and business impact. I’ve worked across technology, healthcare, and finance, partnering with brands including Amazon Prime Video, Google, and Dell to deliver integrated communications that drive visibility and credibility. My focus is full-stack communications for founders and high-growth teams, spanning strategy through to execution, with a strong emphasis on SEO-led content and measurable earned results. I’m equally comfortable shaping high-level positioning as I am rolling up my sleeves to deliver. I typically support with: - Brand positioning and messaging architecture – Media strategy, pitching, and press office management – Thought leadership and executive communications – Integrated campaigns, including sustainability and purpose-led work – Corporate, internal, and stakeholder communications – SEO content strategy and copywriting
How Palina helps
The roles Palina steps into. Select one to see how they work in it.
Communications Specialist
I’m a communications and PR specialist with 15+ years of experience. I help ambitious brands cut through noise and earn attention that matters, through strategic communications, strong storytelling, and media that drives real impact. My experience spans globally recognised brands and high-growth companies, combining strategic thinking with hands-on execution. From managing Mercedes-Benz Fashion Week to launching The Grand Tour alongside Jeremy Clarkson, opening Slack’s Melbourne HQ, and leading BRITA’s sustainability campaign fronted by Joanna Lumley, my work is a blend of culture, media, and business impact. I’ve worked across technology, healthcare, and finance, partnering with brands including Amazon Prime Video, Google, and Dell to deliver integrated communications that drive visibility and credibility. My focus is full-stack communications for founders and high-growth teams, spanning strategy through to execution, with a strong emphasis on SEO-led content and measurable earned results. I’m equally comfortable shaping high-level positioning as I am rolling up my sleeves to deliver. I typically support with: - Brand positioning and messaging architecture – Media strategy, pitching, and press office management – Thought leadership and executive communications – Integrated campaigns, including sustainability and purpose-led work – Corporate, internal, and stakeholder communications – SEO content strategy and copywriting
Selected work in this role
Senior Communications Expert at GT | Greentarget UK
Leading strategic communications for a portfolio of global clients across internal, external, and executive comms.
Account Director at Sling & Stone
Leading strategic direction and providing expert counsel across the consumer and B2B sector, working with brands such as Slack, Uber, Xero and more.
Focus areas
Experience
Search Engine Optimization Writer at Studio22
Senior Communications Specialist at GT | Greentarget UK
Head of Communications at Dozens
Account Director at Iris
Senior Account Manager at Ogilvy
Senior Account Manager at Sling & Stone
Expertise
Work With
Palina
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