Palina Antonava

About

Palina Antonava is a communications and PR specialist with more than 15 years of experience helping ambitious brands cut through noise and earn attention that matters, through strategic communications, strong storytelling, and media that drives real impact. Her experience spans globally recognised brands and high-growth companies, combining strategic thinking with hands-on execution. She has managed Mercedes-Benz Fashion Week, launched The Grand Tour alongside Jeremy Clarkson, opened Slack's Melbourne HQ, and led BRITA's sustainability campaign fronted by Joanna Lumley, work that blends culture, media, and business impact. Across technology, healthcare, and finance, she has partnered with brands including Amazon Prime Video, Google, and Dell to deliver integrated communications that build visibility and credibility. Palina focuses on full-stack communications for founders and high-growth teams, spanning strategy through to execution, with a strong emphasis on SEO-led content and measurable earned results. She is equally comfortable shaping high-level positioning as she is rolling up her sleeves to deliver, typically supporting clients with brand positioning and messaging architecture, media strategy, pitching, and press office management, thought leadership and executive communications, integrated campaigns including sustainability and purpose-led work, corporate, internal, and stakeholder communications, and SEO content strategy and copywriting.