About
Pamela Kruse brings her experience and leadership in Marketing, eCommerce, digital marketing, analytics, editorial and business management to each new consulting role. She provides interim leadership to develop or support growth strategies, while effectively managing everything from large scale business transformations to one-off digital projects for her clients. Prior to consulting, Pamela was VP of Digital Merchandising, Marketing & Promotions at the Bon-Ton stores where she was responsible for all digital sales channels and digital marketing. She also ran eCommerce for the Americas at Burberry and eCommerce and registry at The Knot / XO Group. Pamela moved into eCommerce after stints with Rodale, Condé Nast and Hearst. At Hearst, Pamela led the full eCommerce build and business launch of ShopBAZAAR.com. Pamela Kruse attended the University of Wisconsin in Madison. In her personal life, she is the mother of two young children, the wife of a director of creative services, serves on the Board of Directors for the YMCA and as an advocate for the arts.
How Pamela helps
The roles Pamela steps into. Select one to see how they work in it.
Interim eCommerce Lead
Pamela Kruse brings her experience and leadership in Marketing, eCommerce, digital marketing, analytics, editorial and business management to each new consulting role. She provides interim leadership to develop or support growth strategies, while effectively managing everything from large scale business transformations to one-off digital projects for her clients. Prior to consulting, Pamela was VP of Digital Merchandising, Marketing & Promotions at the Bon-Ton stores where she was responsible for all digital sales channels and digital marketing. She also ran eCommerce for the Americas at Burberry and eCommerce and registry at The Knot / XO Group. Pamela moved into eCommerce after stints with Rodale, Condé Nast and Hearst. At Hearst, Pamela led the full eCommerce build and business launch of ShopBAZAAR.com. Pamela Kruse attended the University of Wisconsin in Madison. In her personal life, she is the mother of two young children, the wife of a director of creative services, serves on the Board of Directors for the YMCA and as an advocate for the arts.
Selected work in this role
Interim CMO at Standard Furniture Manufacturing Company, Inc.
Launched a consumer DTC brand, developed a digital showroom, and modernized the company’s commercial website. Directed omnichannel growth strategies and increased ROI from digital marketing efforts.
Registry Product Manager at The Knot Worldwide
Developed a model for a transactional registry marketplace for The Knot to remain competitive while providing enhanced experience for couples who plan their weddings.
VP, Ecommerce at Bon Ton
Grew the business and increased profitability of a $350M ecommerce business including in-store, buy-online in-store pick up, customer care, Amazon and direct sales. Owned promotions, marketing, social, paid and email.
Focus areas
Selected clients
Experience
Vice President Marketing & Communications at Divine Savior Holy Angels High School
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Founder at ProSource Talent
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Owner at PS7 Marketing
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Member at Chief
Partner; Fractional Leader: CMO, COO, VP of Ecommerce, VP of Marketing, CX Lead, Growth Strategist at Chameleon Collective
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General Manager / Head of North America
Expertise
Work With
Pamela
Interested in bringing Pamela onto your transformation? Let’s start the conversation.
