Rob Gonda is a growth-focused executive with exceptional expertise in leveraging technology and data to drive market expansion and revenue acceleration. With over 25 years of experience transforming organizations through strategic innovation, Rob brings a unique combination of technological vision, business acumen, and deep industry knowledge. His approach to growth centers on identifying untapped market opportunities, optimizing customer acquisition channels, and developing scalable business models that create sustainable competitive advantages. Rob led McDonald's digital transformation, where we launched a myriad of digital capabilities and tripled the company's market cap through innovative acquisition strategies and personalized engagement tactics. Throughout his career, which spans roles at DVX, Catalina Marketing, and Sapient, Rob has consistently demonstrated the ability to identify growth vectors, build scalable go-to-market strategies, and create the technological infrastructure necessary to support rapid expansion. His multilingual capabilities and global perspective have been particularly valuable in developing international growth strategies that respect local market dynamics while maintaining brand consistency. A passionate real estate investor since 2003, Rob brings firsthand market knowledge and investment expertise to his advisory work. His extensive collaboration with ISG has been transformative, providing executive strategy, international expansion advisory, and technological innovation that revolutionized their operations. He implemented comprehensive sales and marketing automation systems, enhanced CRM capabilities, and developed sophisticated data analytics frameworks. His pioneering work developing AI Agents for Properties enabled agents to access inventory, filter and personalize searches, connect to CRM, forecast financials and returns, and build presentations, driving exponential returns to real estate agents.
The roles Rob steps into. Select one to see how they work in it.
Rob Gonda is a growth-focused executive with over 25 years of experience using technology and data to drive market expansion and revenue acceleration. His approach centers on identifying untapped market opportunities, optimizing customer acquisition channels, and building scalable business models that create sustainable competitive advantage. Rob led McDonald's digital transformation, launching a wide range of digital capabilities and tripling the company's market cap through innovative acquisition strategies and personalized engagement. Across roles at DVX, Catalina Marketing, and Sapient, he has built scalable go-to-market strategies and the technical infrastructure to support rapid expansion, with multilingual, global experience shaping international growth plans that respect local market dynamics while maintaining brand consistency. A real estate investor since 2003, Rob brings firsthand market knowledge to his advisory work. For ISG he provided executive strategy, international expansion advisory, sales and marketing automation, enhanced CRM, and data analytics frameworks, and developed AI Agents for Properties that let agents search inventory, personalize results, forecast returns, and build presentations.
Selected work in this role
Advisor at International Sales Group
Provided executive strategy, international expansion advisory, go-to-market enablement, technological innovation, and Agentic AI for property sales.
Chief Digital and Data Officer at McDonald's
Led the digital transformation of one of the most iconic brands in history, tripling the company’s market capitalization.
Chief Product and Technology Officer at Catalina USA
Led Catalina's digital transformation, using data on 80%+ of US shoppers to launch new business lines, drive net-new revenue, and enable a PE exit.
Focus areas
Partner at Chameleon Collective
Vendormint
Board Member at GInI - Global Innovation Institute
Faculty / Guest Lecturer at Singularity University
Managing Partner at DVX
Executive Vice President at OpenExO
Board Member at Maverick Digital (a Monks company)
Catalina USA
McDonald's
Global Head of Emerging Technology & Innovation at SapientNitro
Co-Founder and Chief Technology Officer at IC Group
Director of Technology at Web United
Co-Founder and Chief Technology Officer at Eldish & Comvoz Communications
Advisor at International Sales Group
Global Head of Strategy and Innovation at Publicis Sapient
Interested in bringing Rob onto your transformation? Let’s start the conversation.
