Sonja Shahan
Copywriter SaaS and Software
About
Sonja has been writing sharp and engaging copy for SaaS and software companies for more than 15 years. She's got a knack for turning techsplaining and complexity into clear, benefits-driven copy that carries the full value of what a brand offers into every conversation. When writing for B2B companies, Sonja removes jargon and clichés and points the customer to the reasons why they need this product or service, in an appealing and intelligent voice that they like, trust and remember. Sonja doesn't just sharpen up communications - she adds insight to the team, always pulling more value out of what a brand offers and getting customers to care about it. Her portfolio includes everything from websites and product marketing collateral to landing pages, nurture email campaigns and sales enablement materials. She's worked across the US and Europe for customers at all growth stages, including Opentext, Origina, inriver, Stuart and Peak6.
How Sonja helps
The roles Sonja steps into. Select one to see how they work in it.
Copywriter SaaS and Software
Sonja has been writing sharp and engaging copy for SaaS and software companies for more than 15 years. She's got a knack for turning techsplaining and complexity into clear, benefits-driven copy that carries the full value of what a brand offers into every conversation. When writing for B2B companies, Sonja removes jargon and clichés and points the customer to the reasons why they need this product or service, in an appealing and intelligent voice that they like, trust and remember. Sonja doesn't just sharpen up communications - she adds insight to the team, always pulling more value out of what a brand offers and getting customers to care about it. Her portfolio includes everything from websites and product marketing collateral to landing pages, nurture email campaigns and sales enablement materials. She's worked across the US and Europe for customers at all growth stages, including Opentext, Origina, inriver, Stuart and Peak6.
Selected work in this role
Copywriter and UX Writer at OpenText
Developed UI texts and marketing collateral for OpenText's original AI and Analytics engine (Actuate), including web copy, vertical brochures, product sheets and video scripts.
Strategic Copywriter | US Expansion at Origina LTD
Helped transform the company's brand voice, fine-tune its messaging and write US copy for the Irish-based company's website, sales emails, landing pages, ads and case studies.
SaaS Copywriter + Messaging Lead at inriver Inc.
Developed the core narrative and messaging strategy for inriver's two global PIM software events, bringing it to life across all touchpoints. Coached speakers to deliver high-impact, standout content.
Focus areas
Selected clients
Experience
Copywriter | Messaging Strategist at Chameleon Collective
Senior B2B Storyteller | Brand Voice Strategist | AI Content Optimization Lead at Chameleon Collective
Copywriter | Brand Voice + Messaging at Chameleon Collective
Copywriter | Communications Strategist at Sonja Shahan Communications
Marketing Manager at ASG Technologies
Expertise
Work With
Sonja
Interested in bringing Sonja onto your transformation? Let’s start the conversation.
