Amplifying Blink’s Digital Creative Voice
Challenge:
Blink, a forward-thinking brand, confronted a temporary yet pressing void. While in the midst of recruiting a dedicated art director/visual designer for their bustling marketing team, they felt the pinch of a talent gap, particularly for their pivotal email and social media campaigns.
Approach:
Leaning into this challenge, Chameleon Collective stepped in as a creative chameleon—swiftly integrating with Blink’s ethos. With an unwavering commitment to stellar user experience, we rooted every design in ADA compliance standards. But our engagement wasn’t just about pixel-perfect graphics; it was enriched by the infusion of design thinking, ensuring that every creative decision was both strategic and impactful.
Impact:
During our four-month partnership, Blink’s digital campaigns shone brighter. Each promotion, backed by intuitive design and user-centric thinking, resonated more deeply with their audience. Our interim involvement ensured continuity in Blink’s brand communication, allowing them the space and time to curate their in-house team without compromising on quality or vision.
