Growth from Retention: Blink Fitness’ Marketing Transformation
Challenge:
Blink Fitness, a corporate and franchise-based gym owned by Equinox Group, aimed to expand their network and increase creative production on a budget considerably smaller than their competitors’. With more than 100 locations nationwide, Blink was in dire need of an efficient marketing and advertising agency to build awareness, drive customer engagement, and promote growth.
Approach:
From late 2019 to 2021, Chameleon Collective stepped in as Blink’s in-house creative agency. We pooled our resources, including interim creative directors, copywriters, designers, and growth marketers, to create compelling content and execute growth marketing campaigns. Our collaboration with Blink’s CMO and CEO resulted in top-notch outputs like always-on social media content and a Facebook Live trainer-led workout series. Additionally, our growth marketing team carried out a complete overhaul of Blink’s marketing efforts. This strategic revamp significantly reduced new customer acquisition costs and staffing expenditures without compromising the speed or quality of our deliverables.
Impact:
Our lean staffing model and strategic marketing approach resulted in a 49% reduction in new customer acquisition costs and a 41% cut in staffing expenditures. The agility and efficiency of our team enabled us to deliver high-quality creative content and execute growth marketing campaigns at an unparalleled speed. Our pivotal role in guiding Blink through one of its most challenging periods to date has cemented our position as a valued partner. We continue to work alongside Blink, supporting their ongoing growth and success in the competitive fitness industry.
