Case Study: Embodied – Fractional CMO

Case Study: Embodied – Fractional CMO

A turquoise, humanoid robot with a round face, large green eyes, and a small smile. Its embodied design includes a hood-like part around the head and short, stubby arms. With a speaker on its body, this childlike robot appears friendly and approachable.

Case Study

Crafting the Growth Blueprint for a Surge in Holiday Sales

 

Challenge:

Our client faced a pressing challenge: Reduce their CAC  in preparation for their first-ever holiday selling season. Added to this was the necessity to show financial discipline, ensuring they were primed for a fruitful end of the season.

Approach:

In our signature Chameleon fashion, we embedded ourselves within the company’s structure, operating as a seamless extension. We took charge, restructuring the team to prioritize financial rigor. Our leaders and consultants took a hands-on approach, establishing holiday best practices. The key was to be data-driven; weekly reports and clear baseline KPIs were introduced, enabling us to pivot dynamically. We cut down on strategies bleeding cash and amplified those showing promise. By pinpointing high-performance areas and developing an in-depth understanding of the ‘time to purchase,’ we could adeptly modulate marketing budgets, foreseeing their impact 4-6 weeks post-adjustment. The goal was clear: optimize, elevate, and be agile.

Impact:

The transformations were evident and impactful. The company witnessed a staggering 45% reduction in CAC. Their financial discipline shone through, leading to an infusion of $19M+ in investment funding. Our strategic prowess secured them a prestigious spot at the American Academy of Pediatrics conference. To cement their future growth, we aided in hiring and retaining a full-time, on-site CMO, ensuring sustained excellence. Recognizing the value we brought, they requested we continue our partnership as their fractional CMO.

Company
Embodied, Inc.
Industry
Services

Related Chameleon
Team Members

Tena Crock

Tena Crock

Fractional Leadership

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