Charting Better Pool’s Vibrant Digital Revival

Charting Better Pool’s Vibrant Digital Revival

Case Study

Charting Better Pool’s Vibrant Digital Revival



Better Pool, a rising sports betting site, recently emerged from a cocoon of rebranding, eager to spread its wings. The mission? To roll out compelling social media campaigns that showcased their novel games and enticing promotions, all while ensuring consistency with vibrant illustrations and brand assets for their digital playground.


In crafting Better Pool’s visual narrative, Chameleon Collective sought authenticity. We chose to intertwine digital art with handcrafted touch, resulting in a suite of unique illustrations that not only aligned with their branding hues but vividly captured the essence of every game and promotion they offered.


The ripples of our creative endeavor were felt far and wide. Post-rebrand, Better Pool didn’t just wade; it soared, attributing its rapid growth trajectory to the cohesive and captivating branding and graphics that became the visual pulse of their platform and resonated across social media campaigns.

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Team Members

Daniel Gonzalez

Daniel Gonzalez

Sr. Art Director UI/UX

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