eCommerce Marketing

eCommerce Marketing

A laptop on a wooden table displays a website with a banner advertisement for Memorial Day savings on outdoor play products. The banner, showcasing children playing with American flags, offers 25% off. The setting is a modern, well-lit café or dining area—an ideal spot for eCommerce and marketing creativity.

Case Study

Exploring New Avenues: Backyard Discovery’s Successful Venture into D2C Market



Backyard Discovery, a renowned provider of outdoor leisure products, was navigating a pivotal shift in their sales strategy. The company sought to transition from traditional sales channels to an expansive Direct-to-Consumer (D2C) market. The challenge was to establish a substantial D2C business and fuel extensive growth in a highly competitive space.


Chameleon Collective deployed a specialized team to strategize and execute a comprehensive consumer engagement plan. This included a multi-pronged approach involving SEM/Paid media activation, and a robust email marketing and growth strategy. Each digital marketing channel was fine-tuned to enable a successful launch into the D2C market.


The approach paid off substantially. Backyard Discovery witnessed an exceptional 324% surge in online revenue within the first year. The SEO strategy drove a year-over-year increase of 184% in natural search traffic. In addition, the team established a thriving sales channel on Amazon, starting from scratch, with an efficient average advertising cost of sale of 16%. Importantly, there was a 350% reduction in overall CPA costs, while still increasing overall conversions. This transformation positioned Backyard Discovery as a strong player in the D2C market, drastically impacting their revenue growth and brand presence.


Related Chameleon
Team Members

Michael Martens

Michael Martens

Freddie Laker

Freddie Laker

Chief Digital Officer

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Set up a meeting

Let’s talk about how we can transform your business together.

Our Approach

Our Practices