Crafting a Global Brand Identity for Puerto De Indias’ US Launch
Challenge:
Puerto De Indias, renowned for pioneering the pink gin category, faced a significant challenge in launching their brand in the US market. After successful launches in Spain and the UK, they sought to strengthen their global brand presence, focusing on the American market. However, the existing branding did not resonate sufficiently with the new market demographics.
Approach:
Chameleon stepped in to assist Puerto De Indias in this pivotal moment. We initiated a multi-month engagement aimed at revamping their global website and emphasizing the uniqueness of their pink gin while still supporting their full product range.
The process started with developing a visual brand rationale and a “mood board” for the brand, considering potential repositioning in the US market. Our team of UX Designers and Copywriters worked closely with Puerto De Indias to create a captivating visual system and persuasive copy for their brand portfolio website.
The website was built on WordPress, optimized for SEO, and translated into five languages, ensuring a broad reach for their brand messages. Throughout this process, we strived to understand and cater to Puerto De Indias’ target audience in the US better.
Impact:
As a result of this branding transformation, Puerto De Indias is now well-positioned to make a splash in the US market. The newly launched brand identity not only aligns with their vision of creating a global pink gin trend but also resonates strongly with the American audience. This success story underscores Chameleon’s capabilities in tailoring branding strategies for diverse markets and enhancing brand value for our clients.
