Go-To Market Strategy

Go-To Market Strategy

A person wearing a straw hat and overalls is smiling and holding a smartphone while examining green plants in a garden, likely developing their go-to market strategy. The leafy background suggests a lush, outdoor setting.

Case Study

Planting Seeds for Success: How The Galley Capitalized on Cannabis Industry Opportunities



The Galley, a women-owned Cannabis Contract Manufacturer, pioneers the shift in the cannabis industry by producing health-conscious, eco-friendly cannabis products. Based in Santa Rosa, California, the Galley sought capital to expand its over 80,000 square-foot facility and needed to secure Letters of Intent (LOI’s) for purchase orders from brands looking to produce Cannabis and Hemp products. The challenge lay in securing early-stage seed capital and establishing a robust go-to-market strategy to connect with brands interested in manufacturing Cannabis and CBD + Hemp products for the Californian market.


Chameleon Collective facilitated high-level introductions to accredited capital sources experienced in funding the licensed Cannabis industry, supporting the Galley in their bid for early-stage seed capital. Leveraging its network of super connectors, Chameleon Collective managed to identify a good fit for the Galley’s capital investment needs. For the go-to-market strategy, Chameleon Collective compiled a list of licensed growers in both Northern and Southern California and initiated a strategic outreach program. The Galley’s founders, who have strong ties to the Santa Rosa Cannabis culture as founders of the Derby Cannabis Bakery, were able to use these connections to meet their business pipeline goals for the first quarter.


The Galley successfully filled its first-quarter business pipeline to the highest level, signaling a promising start to their operations. With the efficient execution of the go-to-market strategy and the acquisition of early-stage seed capital, the Galley was able to drive forward its plans to manufacture an expansive range of Cannabis and Hemp products, strengthening its presence in the industry. 

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