Guiding Connelly Partners’ Healthcare Marketing Practice: Strategic Recruitment for Success

Challenge:

Connelly Partners, a renowned creatively driven branding agency with offices across the U.S. and Europe, sought to venture into the healthcare marketing sector. The agency needed a seasoned leader to head this new division, requiring the individual to build the entire operation from scratch. This daunting task included packaging the agency, assembling a team, and fostering relationships with outside agency review firms.

Approach:

Working closely with the agency’s founder, Chameleon Collective embarked on a meticulous search for a best-in-class leader who not only met the job requirements but also harmonized with Connelly Partners’ unique culture. 

Impact:

The strategic recruitment approach led to the successful placement of an exceptional Managing Director, previously from a major global healthcare agency. The candidate was excited by the challenge and has since been instrumental in constructing Connelly Partners’ healthcare, pharmaceutical, and medical device business. With three standout candidates as the final options, both the client and the selected candidate were left thoroughly satisfied, highlighting the success of our recruiting process.