Building a Marketing Powerhouse

Building a Marketing Powerhouse

A person with curly hair and glasses stands in a dimly lit server room, holding a tablet. They are wearing a brown sweater, jeans, and a name badge. The server cabinets are visible on both sides, illuminated by blue lighting—a true powerhouse in the tech industry at work.

Case Study

Building a Marketing Powerhouse: Successful Recruitment for OpenText

 

Challenge:

OpenText, a global technology conglomerate, needed to build out the marketing teams for its three major subsidiaries, which together contribute to over 75% of the parent company’s total revenue. With such high stakes, they sought the assistance of three recruitment firms, including Chameleon Collective and two major global retainer search firms.

Approach:

Undeterred by the competitive scenario, Chameleon Collective used its deep understanding of the marketing sector to identify and attract executive leaders and senior support staff best suited for the challenge. We formed a trusted bond with OpenText’s CMO, leveraging our insights and experience to meet their recruitment needs effectively. Our approach was grounded in understanding the nuances of the OpenText culture, business strategy, and the specific skill sets needed to drive their marketing goals. We sought high-caliber, performance-oriented candidates who could seamlessly fit into the OpenText ecosystem and take the reins of their marketing leadership.

Impact:

Chameleon Collective’s recruitment strategy culminated in a resounding success, as acknowledged by the CMO of OpenText, “You delivered when others did not.” Our recruitment success story with OpenText not only led to several executive placements but also earned us high praise within the company, leading to additional referrals within other OpenText areas. This case demonstrates Chameleon Collective’s expertise in recruiting top talent, especially within the marketing realm, affirming our position as a trusted partner in building efficient, high-performing marketing teams.

 

Related Chameleon
Team Members

David Honig

David Honig

Executive Recruiter | Partner

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Set up a meeting

Let’s talk about how we can transform your business together.

Our Approach

Our Practices