The Role of Interim Leadership in NEST New York’s Explosive eCommerce Growth
Challenge:
NEST New York, a premier lifestyle brand known for its iconic fragrances and body care products, was grappling with an underperforming eCommerce platform and the need to bolster its Direct-to-Consumer (DTC) business. In a highly competitive market and amid challenging macroeconomic conditions, the brand sought to replatform its eCommerce website and foster robust growth in its owned eCommerce sector.
Approach:
Recognizing the critical need for strategic guidance and decisive action, Chameleon Collective provided interim leadership in the form of an Interim Head of Digital. The leader spearheaded a comprehensive revamp of NEST New York’s eCommerce presence. The first step involved developing specific eCommerce requirements, followed by an exhaustive RFP process to transition from Magento to Shopify. The Interim Head of Digital led the selection of an external vendor and the entire re-platform project, ensuring a seamless transition to the more effective, user-friendly Shopify platform.
Impact:
The successful transition to Shopify under the leadership of Chameleon Collective resulted in significant performance improvements against Key Performance Indicator (KPI) metrics. Furthermore, NEST New York’s eCommerce business recorded remarkable Year-on-Year (YOY) growth, emphasizing the power of effective interim leadership in driving digital transformation and eCommerce growth.
