Cultivating Growth at Mielle Organics: The Chameleon Collective Touch
Challenge:
Mielle Organics, positioned at an inflection point of growth, received an investment from a PE firm to fuel their expansion ambitions. While they had the resources, they required the right leadership to steer this transition. Their primary challenge was to onboard an eCommerce Director to guide their expansion, a role pivotal to realizing the potential the PE investment promised.
Approach:
Chameleon Collective, known for its tailored strategies, was brought in to manifest this vision. Our interim CMO, closely collaborated with Mielle Organics, delving deep into their needs and culture. Recognizing the significance of the eCommerce Director role, we approached the recruitment with an eagle eye for candidates with robust CPG experience, understanding of Mielle’s demographic, and more importantly, someone who’d be a seamless cultural fit. Our engagement didn’t halt post this success. We further assisted Mielle Organics in hiring a Brand Manager and a Sr Trade Marketing Manager. Each recruitment reaffirmed our commitment to ensuring not just professional alignment but also a profound resonance with Mielle Organics’ ethos.
Impact:
The results of these strategic appointments were palpable. Under the strengthened leadership, Mielle Organics not only leveraged the PE investment efficiently but also caught the attention of industry giants. Within a mere span of two years, the PE firm concluded a successful exit, selling Mielle Organics to P&G – a testament to the transformative power of the right people in the right roles, orchestrated by Chameleon Collective.
