Backyard Discovery: Mastering the Art of  Amazon Growth



Backyard Discovery, a market leader in outdoor leisure products, was poised to tap into a growth trajectory that would significantly augment their market presence and sales volumes. However, to achieve this, they needed a comprehensive content strategy, optimized for diverse keyword deployment, coupled with proficient execution across various channels, particularly Amazon.


Chameleon Collective embarked on an ambitious journey with Backyard Discovery, developing an extensive and strategic content plan centered around a hyper-diverse keyword strategy. We dove deep into the search volumes and keyword difficulties to increase visibility and ranking for multiple items. The strategy was executed across several channels, but with a special emphasis on Amazon. To generate organic and paid growth, we designed targeted campaigns that were both efficient and effective, aiming for the highest Return On Advertising Spend (ROAS).


The outcome was truly exceptional: Backyard Discovery’s Amazon business grew almost 950% within just one year. The lessons learned from our strategies on Amazon were effectively translated and applied across all of their third-party retailers, as well as their direct-to-consumer business. Our partnership with Backyard Discovery continues to thrive, as we continually strive to innovate and accelerate their growth trajectory. Our contribution to their success story demonstrates the powerful impact of strategic marketing efforts, illuminating the path for future endeavours.


Our Approach

Our Practices