Elevating Dormify’s Growth with Strategic Leadership Recruitment

Challenge:

Dormify, a thriving startup specializing in unique decor for Gen Z and millennials, was on the cusp of significant growth. Known for transforming sterile dorm rooms into vibrant living spaces, Dormify sought to accelerate their momentum by enhancing their Paid Search and Social strategies. They required a permanent Head of Growth to guide their marketing strategies and affiliate programs as their consulting period with Chameleon Collective approached its end.

Approach:

Chameleon Collective’s Executive Recruiting team, led by Melissa Pacheco and Laura Knoll, responded to the challenge by delving into extensive research. They targeted direct-to-consumer brands and startups demonstrating impressive growth strategies, seeking a candidate with a unique mix of skills. The ideal candidate would possess robust knowledge in acquisition and retention marketing, coupled with proficiency in affiliate marketing programs.

Impact:

Our executive search efforts culminated in the successful placement of a new Head of Growth at Dormify. The selected candidate not only met but surpassed the expectations, making significant strides in the company’s social following and sales. The new leader’s impact has been transformative, fuelling Dormify’s growth and positioning them for future success. Our proactive approach and focused research strategy led to the recruitment of a leader who perfectly fit Dormify’s culture and growth requirements.