Performance Marketing

Performance Marketing

A group of people are engaged in a fitness class at a gym, performing a stretching exercise where one arm reaches for the ceiling while the opposite hand touches the floor. The gym equipment is visible in the background, creating an energetic atmosphere akin to performance marketing.

Case Study

Revitalizing Performance Marketing for Blink Fitness in the Wake of a Pandemic

 

Challenge:

As a budget-friendly fitness chain with over 100 corporate and franchise locations, Blink Fitness offers pricing as low as $10 per month. While this pricing strategy attracted a wide array of customers, the company grappled with finding an effective approach to performance marketing that could ensure long-term success. This challenge was further intensified by the advent of the COVID-19 pandemic, making it more crucial than ever to optimize their marketing efforts.

Approach:

Chameleon Collective teamed up with Blink Fitness to reimagine their approach to performance marketing. We kicked off our partnership with an in-depth audit of existing channels, vendors, campaign structures, targeting, and budgets.We identified opportunities to save budget by eliminating unnecessary third-party ad-tech fees, thus reallocating these savings into workable media dollars. Leveraging customer data, we segmented campaigns and developed full-funnel messaging and targeting to reach potential customers more effectively.

Impact:

Despite the significant challenges posed by the COVID-19 pandemic, our performance marketing strategy proved successful for Blink Fitness.  As a result of the strategic changes, membership joins from digital channels increased by 14%, coupled with a decrease in cost per acquisition. This marked improvement showcases how effective performance marketing, coupled with efficient budget management, can lead to tangible results, even in the face of a global crisis.

 

Related Chameleon
Team Members

Kevin Edelson

Kevin Edelson

Senior Paid Media Specialist

Juan Martinez

Juan Martinez

Ecommerce Marketing Specialist

Data Analytics

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Set up a meeting

Let’s talk about how we can transform your business together.

Our Approach

Our Practices