Search Engine Optimization

Search Engine Optimization

A person holds a smartphone displaying a webpage from the MoMA Design Store. The screen shows an Andy Warhol-themed Campbell's Soup Can enamel pin for sale. Leveraging effective SEO, this product prominently appears in the search engine results. The hand appears to be indoors with a blurred background.

Case Study

Driving Organic Growth: The SEO Revamp for Enhanced Traffic



Our client sought to optimize their web content and improve its organic traffic and engagement on key product pages. Despite having a competent in-house team, they needed strategic guidance to develop a robust SEO-focused strategy covering both content and technical needs.


Over a 10-month engagement period, Chameleon Collective provided extensive SEO guidance on content strategy, focusing on product display page copy, promotional banners, and SEO footers. Our team carefully analyzed the client’s site, product pages, and competitors to outline a comprehensive plan that included keyword research, content development, and on-page SEO best practices.


Our strategic intervention yielded significant results within the target period. Focus pages witnessed a surge in page views by 46%, a testament to the efficiency of our guidance. Moreover, we managed to enhance the overall organic traffic by 17.8%, thereby extending our impact beyond the pages we directly worked on. This robust increase in organic traffic demonstrated the effectiveness of a tailored SEO approach, ultimately leading to more visibility, engagement, and potential conversions for our client.


MoMA The Museum of Modern Art

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Brittney Kleinfelter

Brittney Kleinfelter

Search Marketing Director

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