Harnessing Digital Power: Enviro Design’s Evolution and Expansion Strategy
Founded in 1994, Enviro Design Products had cemented its position as a provider of environmental products for niche industries. However, the company’s digital presence was significantly underdeveloped, presenting a hurdle to potential growth. The challenge was to penetrate the online market, modernize the brand identity, and capture significant market share, all while maintaining relevance within the industry.
Chameleon Collective took the reins to steer Enviro Design Products into the digital landscape. We overhauled the company’s brand identity to resonate with modern consumers and launched a robust, Shopify-based eCommerce site. But we didn’t stop there – the site underwent aggressive search engine optimization to secure visibility. We then leveraged the increased revenue to reinvest in online acquisition channels, strategically using Google Product Listing Ads and Adwords to enhance organic search ranking.
The result was consistent year-on-year growth, driven by top 10 search results for many relevant terms within this niche industry. This digital growth transformed the company’s business strategy, shifting its focus from product development to a sales and marketing-oriented organization. It also enabled Enviro Design to expand its product range from less than 40 to almost 3,500 over four years, demonstrating the scalable strategy’s success provided by Chameleon Collective.