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Fractional Director of Sponsorships, Senior Sponsorship and Partnership Leadership Without the Full-Time Hire
A senior fractional director of sponsorships for brands that build through partnerships. Sports and event sponsorships, brand collaborations, experiential activations, and the ROI rigor that makes the sponsorship portfolio pay.
Talk to a Fractional Sponsorships Director
A senior fractional director of sponsorships for brands that build through partnerships
Why teams hire a Chameleon fractional director of sponsorships
The portfolio and the deals, both owned
Senior operators who set the sponsorship and partnership strategy, then run it: deal sourcing, negotiation, activation, and the brand collaborations that extend reach. The portfolio lands as measurable value, not a logo on a banner.
ROI is the operating model
Our operators manage the sponsorship portfolio against clear goals, with the measurement, activation, and rights utilisation that turn a sponsorship spend into brand and revenue impact rather than a sunk cost.
Senior the day they start
Operators who have run global sponsorship programs, sports and entertainment partnerships, and experiential activations at major brands. They own the partnership portfolio from day one, with no agency ramp.
What a fractional director of sponsorships owns
A fractional director of sponsorships is a senior partnerships leader engaged part-time on a multi-quarter cadence, typically 1 to 3 days per week. They own how sponsorship and partnership value gets built and run: portfolio strategy, deal sourcing and negotiation, activation and experiential execution, and the measurement that proves the spend works.
Sponsorship and partnership strategy
A clear strategy for the portfolio: which properties, teams, events, and partners fit the brand and its audience, and how each deal ladders up to a business goal rather than a vanity logo placement.
Deal sourcing, negotiation, and rights
The commercial core: sourcing the right properties, negotiating the deal and the rights package, and structuring terms that the brand can actually activate and measure.
Activation and experiential
Where a sponsorship becomes an experience: on-site and digital activations, brand collaborations, athlete and creator partnerships, and the production that brings the partnership to life for fans and customers.
Measurement and ROI
The accountability that keeps the portfolio honest: clear KPIs, rights utilisation, and the measurement that ties sponsorship spend to brand lift and revenue rather than impressions alone.
How a fractional director of sponsorships engagement runs
Companies hire a fractional sponsorship lead when they need senior partnership leadership but not a full-time hire: a portfolio that needs an owner, deals to source or renegotiate, activations to build, or ongoing senior judgment alongside a junior team. The operator is the senior partnerships voice across the engagement.
Fractional, interim, or full-time
Fractional is ongoing and part-time, 1 to 3 days per week across multiple quarters, for companies that want senior sponsorship judgment without the full-time commitment. Interim is a full-seat engagement for a defined window, usually 3 to 9 months, most often while a company hires. A permanent hire makes sense once the sponsorship workload is steady-state full-time.
The first 90 days
A fractional sponsorship lead typically opens with a portfolio audit: the current deals, the rights and activation calendar, the partner mix, and the measurement. That becomes a prioritised plan the leadership team aligns to, then execution begins on the highest-leverage partnership.
How We Compare
| Feature | Chameleon Collective | Sponsorship / media agency | Full-time Sponsorships Director hire |
|---|---|---|---|
| Senior the day they start. | Operators who have run global sponsorship programs | Account managers, junior support | 3 to 6 month ramp |
| Strategy plus activation. | Owns strategy through activation | Often scoped to buying or activation | Yes, once ramped |
| Aligned to your ROI. | Your brand and revenue goals come first | Commission incentives can diverge | Hire-dependent |
| Cadence. | 1 to 3 days per week, ongoing | Retainer plus rights and activation fees |
Frequently Asked Questions
They are a senior partnerships leader engaged part-time: owning sponsorship and partnership strategy, deal sourcing and negotiation, rights and activation, athlete and brand collaborations, experiential execution, and the measurement behind the portfolio.
Fractional is ongoing and part-time, for senior sponsorship judgment without a full-time hire. Interim is full-seat coverage for a defined window, most often while you hire. A permanent sponsorships director makes sense once the workload is steady-state full-time. We help you size which fits.
Our roster includes operators who have run global sponsorship programs and sports and entertainment partnerships at major brands, built large athlete and partnership programs, and produced experiential activations. They are senior the day they start.
Sports and event sponsorships, athlete and celebrity partnerships, brand collaborations, experiential and on-site activations, and the rights negotiation and measurement that tie all of them to ROI.
Most engagements show first measurable value in 6 to 10 weeks: a renegotiated deal, a sharper activation, or a portfolio rationalised around the partnerships that actually move brand and revenue.
Related Services
Need a permanent Director of Sponsorships or Head of Partnerships?
Some companies run a fractional sponsorship lead for a window, then convert to a permanent hire. Our Recruit practice runs retained executive search for sponsorship and partnership leaders, with a short list in 14 to 21 days and a 12-month replacement guarantee.
Get In Touch
Get senior sponsorship leadership, without the full-time hire
Tell us where sponsorship leadership is needed: a portfolio that needs an owner, a deal to source or renegotiate, or an activation to build. We will route to the operator whose pattern fits.
