The Art And Science of Building Great Brands: 6 Tips From The Trenches.

What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer research and a not insignificant amount of money, the creative hotshots finally came back in and wowed you with their ideas. Everyone on your team was nodding as they went through the deck. You […]

Inspiration: The Power of “Why”

A very inspirational video from the TED conference was shared with me by our friends in the Brisbane office this week that I think is really profound. It shows a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”. I think the thinking can be applied to […]

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