The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic Forum report predicts that Emotional Intelligence (EQ) will become one of the top ten skills for employees by 2020. So with CMO’s having the shortest average C-Suite life-span, it’s a huge indicator of the […]
I love apps on my mobile devices. Some might argue I have an app addiction with literally 15 to 20 apps being bought a month between my iPhone, HTC Desire, and my iPad. Since apps are reviewed by the app stores I don’t worry about my devices crashing and if I don’t like them they’re […]
In an increasingly global world, it’s not unreasonable to believe that some tactics used in developed markets will be successful in China. But it’s also important to recognize that new trends or even new uses of familiar tactics make every market different, a fact I was reminded of after moving to China three months ago. […]
Does “tweeting” mean you’ve figured it out? Does knowing how to “friend” someone qualify you as a modern marketer of the new advertising age? Hardly. In fact, reaching that lofty goal is less about the tactics we employ, and more about our overall approach to the complexities of the modern consumer. Our jobs are becoming […]
I’m sure I’m not the first one to tell you: We’re in a recession. The doom has advertisers hanging signs along the lines of “Will Work For Food” on their agency walls, and marketers continue to face facts and figures like these, from Forrester’s 2009 Global CMO Recession Survey: 71% of marketing budgets have been […]
Every once and a while I will engage in a conversation with someone — whether in the office, on the road, at Cannes, at the local eatery, you name it — and they will say something that inspires a barrage of new thoughts. In each instance the statement’s effect on me frequently goes unnoticed by […]
Bob Garfield wrote a passionate article today about why he thinks Cannes is dead. Although I agree with Bob that many of the ads that have been celebrated at Cannes don’t represent the future of advertising, I don’t believe for one second that Cannes is dead. The last year has been a rough year in […]
For the last couple years I have attended the Cannes Lions. It’s my favorite advertising festival of the year: the work, the location, the people you meet, and, of course, the parties. I think what truly sets it apart is it’s international judging panel. Only allowing one judge per country prevents countries like the US […]
PART II OF THE “TREND WATCHING TO GAIN A COMPETITIVE EDGE IN MARKETING” SERIES: True loyalty – and the word of mouth buzz that comes with it – evolves naturally from the great experiences you have with a company over time. Notably great experiences are punctuated by a moment of “wow”. Sometimes it’s when the […]
