• Written by Freddie Laker
• Categorised Marketing & Advertising

In an increasingly global world, it’s not unreasonable to believe that some tactics used in developed markets will be successful in…

• Written by Freddie Laker
• Categorised Brand Development

I’m sure I’m not the first one to tell you: We’re in a recession. The doom has advertisers hanging signs along…

• Written by Freddie Laker
• Categorised Marketing & Advertising

Every once and a while I will engage in a conversation with someone — whether in the office, on the road,…

• Written by Freddie Laker
• Categorised Marketing & Advertising

Bob Garfield wrote a passionate article today about why he thinks Cannes is dead. Although I agree with Bob that many…