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Chris Baccus

Chris Baccus

 

Chris is an accomplished digital marketing leader with over 15 years of experience. He has worked with B2C and B2B companies across multiple industries including retail, pharmaceutical, automotive, gaming, telecommunications and food and beverage.

He has led growth marketing and digital efforts at AT&T, Ford, Toyota, Nintendo, King’s Hawaiian, and other household names. He has also worked with smaller business including restaurants and hair salons, plus he recently launched a debut fragrance from the Judy Garland family.

Chris also led all digital and loyalty marketing needs for the U.S. business at Unibail-Rodamco-Westfield malls where he had trip-digit percentage growth of email and social lists. He also launched and grew the loyalty program from zero to over 250,000 members spending over $65 million through a combination of organic and paid growth marketing efforts.

As a former application developer who led data architecture design for several business apps, Chris brings a unique skillset to the typical marketing professional. He can code and structure data analytics in a way to improve analysis that helps in campaign optimization and KPI tracking connected across websites, mobile, social media, email marketing and paid media ad units.