Gary Penn


Gary Penn

An accomplished global leader in helping global brands bring a solid B2C practice to their organizations. Gary is a master at identifying talent and building teams as large as 30 people. With 25 years of experience he has witnessed the growth of eCommerce and knows how to separate the buzz from the critical pillars. He has focused on cross-functional collaboration, organizational excellence, culture building at a core level, and honest, human leadership.

Gary has had the good fortune to help grow household brand names in the CPG space from Shimano to True Religion, from Quiksilver/Roxy to Columbia Sportswear and Nixon. At each he has driven eCommerce and Marketplace operational excellence, digital marketing innovation, improving organizational & go-to-market processes, and achieving significant growth.

Gary provides an Executive Team-ready foundation built on real-world experience. He has worked globally with a knowledge of the DTC space in the USA, Canada, Australia, Japan, and western Europe including an understanding of the challenges involved in multi-lingual, multi-currency workflows.