Gary Penn
eCommerce Leader / Platform Expert / Partner
About
Gary Penn is an accomplished global eCommerce and DTC Executive helping businesses and brands bring solid B2C practices to their organizations. A technologist by training he has implemented over a dozen B2C & B2B commerce (re)platforms across leading applications including Salesforce Commerce (SFCC), Shopify Plus, and Adobe Magento. This background enables him to translate Geek to English for the C-Suite. Gary has worked in every area involved in implementing an eCommerce/B2C platform including as UX architect, Program Manager, departmental advisor, IT liaison, systems integrator and Executive sponsor! He focuses on cross-functional collaboration, organizational excellence, technology fundamentals, and honest, human leadership. He has worked across a wide variety of agencies as a leader and adds value to any business requiring platform and integrator selection, RFP creation and more. Gary's experience includes apparel/athletic wear/athleisure, accessories, parts & hard goods, footwear, and automotive. From Quiksilver/Roxy/DC Shoes to Columbia Sportswear, Nixon, Karl Lagerfeld, PXG, Boot Barn, and True Religion he's been involved with growing amazing consumer businesses. At each he has driven eCommerce and Marketplace operational excellence, digital marketing innovation, technical integration, and improved organizational and go-to-market processes, achieving tangible growth.
How Gary helps
The roles Gary steps into. Select one to see how they work in it.
eCommerce Platform Consultant
Gary Penn is a global eCommerce and DTC executive who helps businesses and brands bring solid B2C practices into their organizations. A technologist by training, he has implemented more than a dozen B2C and B2B commerce (re)platforms across leading applications including Salesforce Commerce (SFCC), Shopify Plus, and Adobe Magento, which allows him to translate Geek to English for the C-suite. Gary has worked in every area involved in implementing an eCommerce/B2C platform, serving as UX architect, program manager, departmental advisor, IT liaison, systems integrator, and executive sponsor. He focuses on cross-functional collaboration, organizational excellence, technology fundamentals, and honest, human leadership, and adds value to any business requiring platform and integrator selection, RFP creation, and more. His experience spans apparel, athletic wear and athleisure, accessories, parts and hard goods, footwear, and automotive. From Quiksilver/Roxy/DC Shoes to Columbia Sportswear, Nixon, Karl Lagerfeld, PXG, Boot Barn, and True Religion, he has driven eCommerce and Marketplace operational excellence, digital marketing innovation, technical integration, and improved go-to-market processes that deliver tangible growth.
Selected work in this role
B2C and B2B Strategist at Encompass
Advised SVP and C-suite leaders on roadmap and direction for B2C and B2B online experiences across a range of technologies and integration points.
eCommerce Platform Consultant / Project Leader at TopDown, Inc.
Program Manager for a multi-brand site build, consolidating eight disparate brand sites and five technologies into one unified customer experience.
eCommerce Platform Consultant & Program Manager at Nixon Inc
Business lead and executive sponsor for migration from legacy Salesforce Commerce to a global Shopify Plus implementation with Boomi middleware.
Focus areas
Selected clients
Writing
Experience
Chameleon Collective
- eCommerce Strategist & Account Lead - evo
- eCommerce Strategist & Program Lead - Smith Optics
- eCommerce & IT Lead - Circle of Security Int'l (COSI)
- Digital Transformation Executive at Encompass
- Partner
- eCommerce Strategist & Account Lead - Pepper
- Fractional eCommerce Leader - Malin + Goetz
- eCommerce & Brand Strategist - Chelsea Clock
- Digital Transformation Executive at TopDown
- Interim VP eCommerce at Nixon
- G
Principal Consultant at GP Digital, LLC
Expertise
Off Hours
Gary is an active individual feeding his soul with pursuits in gardening, public speaking via Toastmasters, swimming/walking/hiking/weight training, and baking. He's something of a Renaissance Man.
Work With
Gary
Interested in bringing Gary onto your transformation? Let’s start the conversation.
